Cignal TV, a sports network, announced its partnership with Philippine Digital Asset Exchange (PDAX), a home-grown crypto exchange, for the University Athletics Association of the Philippines (UAAP) Games Season 84, a collegiate basketball tournament in the country. The season will run until May 2022.
PDAX, through this collaboration, is likely the first-ever PH crypto company to support a national sporting event in the entirety of its season.
“We are excited to partner with Cignal TV in bringing the UAAP Games for Season 84. We fully support investing in sports development, which is one of the best ways to promote positive values among the youth.” – Nichel Gaba, PDAX Founder and CEO
The exchange will be supporting the basketball tournament, while promoting crypto and financial literacy in the country. Through in-game premiums and other marketing campaigns of Cignal, PDAX will be featured for the duration of the UAAP Season 84.
Sienna Olaso, Cignal TV’s vice president of channels and content, noted the partnership as another step to promote youth development in the Philippines.
“Together with PDAX, we hope to engage young Filipinos in the popular sport of basketball and keep them motivated even with the ongoing challenges brought about by the pandemic. We also hope to bring financial literacy and innovative digital financial solutions closer to the youth,” – Sienna Olaso
Recently, PDAX took another move towards improving the digital asset standards in the country as it partnered with Notabene, a US-based crypto regulatory technology firm, to implement the exchange’s compliance with the ‘Travel Rule,’ a government policy that requires customers to divulge personally identifiable information when their transactions exceed a certain threshold. (Read more: PDAX Taps Notabene for Travel Rule Compliance)
Moreover, the crypto exchange launched PDAX Prime, a new exclusive service dedicated to Filipino crypto investors, which will allow and empower cryptocurrency holders in the Philippines and onboard more Filipinos into the crypto space. (Read more: PDAX Launches PDAX Prime For Crypto Investors in PH)
This article is published on BitPinas: Cignal TV Partners with PDAX for UAAP Season 84
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