Coins.ph Welcomes Olympic Medalist Nesthy Petecio as New Endorser
Coins.ph has announced two-time Olympic boxing medalist Nesthy Petecio as its newest endorser.
- Petecio, who recently secured a bronze medal at the Paris 2024 Olympics, is celebrated for her perseverance and excellenceโqualities that align with Coins.ph’s mission, the company said in a media release.
What’s the significance: Coins.ph has aligned itself with a sports hero whose branding showcases Filipino resilience (Petecio has competed in multiple Olympic games) and excellence (she previously won a silver medal at the Tokyo Olympics in 2021).
- This move also highlights a growing trend of fintech companies partnering with high-profile athletes to boost brand visibility and credibility.
- Previously, Coins.ph welcomed actress Yassi Pressman as brand ambassador.
Key quotes:
Coins.ph CEO Wei Zhou:
“Just as Nesthy has made the Philippines proud in the boxing ring, we at Coins.ph aim to do the same in the world of crypto and digital finance by providing Filipinos here and across the globe with secure, innovative, and best-in-class financial services.”
Petecio said in a statement:
โIsa pong karangalan ang maging endorser ng Coins.ph. Katulad ng paglaban ko sa ring noong Olympics, nakikita ko โyung dedikasyon nila na tulungan at iangat din ang mga Pilipino.”
Broader ambitions: With Petecio being a globally recognized Olympian, the company is not just targeting local growth but is also reinforcing its readiness for international expansion.
- The company has quietly launched Coins.XYZ, its global crypto exchange.
- PHPC, its own peso stablecoin is expected to be released in international platforms as well. (It debuted first on Coins.ph and then on the Ronin wallet.
What’s next:
As Petecio becomes the face of Coins.ph, the company will likely leverage her influence in marketing campaigns aimed at increasing the adoption of their crypto services.
- This includes promoting their mobile app, where users can easily buy and sell cryptocurrencies and access various financial products.
This article is published on BitPinas: Coins.ph Welcomes Olympic Medalist Nesthy Petecio as New Endorser
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