Not Southeast Asia? This Continent Leads Surprising Surge in Telegram Gaming
Web3 gaming analytics platform Helika has released its report on the key data and emerging trends of the ecosystem of Telegram-based games for the third quarter of 2024.
- Consequently, Helika highlighted its flagship product with Notcoin, a Telegram gaming accelerator, that game developers may use to produce Telegram mini-apps.
What’s the significance: Game developers planning to launch their own games on Telegram soon can mark Helika’s key findings and consider utilizing the analytics platform’s gaming accelerator.
Key Findings
According to Helika, Telegram games have emerged as a new trend for the continuous expansion of web3 gaming. Here are the key findings they put in their report:
- The Expansion: Telegram-based games’ ease of access and playability are then seen as a key factor in the rapid growth of the Telegram Mini-Apps Ecosystem.
- To Clarify: Telegram’s mini-apps are the games and bots within Telegram.
- Player Engagement: In Q3 2024, Helika also observed a shift in players’ behavior for Telegram-based games, after the average playing length of each player increased from 2.8 minutes to 6.7 minutes.
- Player Retention: There was also an improved player retention during that period for a “standout game,” as the daily DAU/MAU ratio of Telegram-based games is averaged at 45%.
- For Context: Web2 games have an average ratio of 20% to 30%.
- Web3 Wallets: Meanwhile, Catizen, GAMEE, Cat Gold Miner, and six other Telegram-based games attracted a total of over three million active wallets for Q3 alone.
- In September: Multiple Telegram-based games, including Catizen, Hamster Kombat, and Rocky Rabbit, concluded their campaigns, launched their tokens, and distributed airdrop rewards.
- Distinct Demographic Profile: Helika also revealed that a majority of Telegram-based game players are based in Europe, calling this revelation surprising.
- In Crypto Games: most games come from Southeast Asia and Latin America.
By the Numbers: Here are the study’s growth-related figures based on public quotes of these Telegram-based games.
- Catizen: 150 million tokens, or 34% of $CATI’s total supply, have been distributed on its September 2024 airdrop.
- GAMEE: Experienced a 300% increase in volume and transactions month over month.
- X Empire: Attracted 48 million players, with 18 million of them connected their web3 wallet, since its launch in July. 483 billion tokens have already been mined and 57,000 NFT vouchers have been issued.
- Rocky Rabbit: Attracted 30 million players.
- Banana: Attracted 10 million players in October, with 1.1 million DAU and 117 million in-game tasks completed. 7.8 million of the players joined through referral links.
- Wonton: Since its launch in August, it attracted 200,000 players for the first 24 hours and surpassed the one million total players milestone a few weeks later.
- Jetton Holders: A 100% increase in players from September to October, with 19.4 million total players.
The Bigger Picture: Helika’s findings concluded that overall, users on The Open Network (TON) are highly active. TON is the blockchain that supports Telegram and where most tokens of Telegram-based games are based.
- Also NFTs: Aside from active TON-based wallets, users are also found to be actively engaging with NFTs despite Telegram-based games do not require players to own in-game NFTs first before they can start playing.
“Helika has observed significant growth in the Telegram gaming ecosystem, with some games reaching 100,00 players within just one month. In addition, it’s still early, and initial assessments have shown some interesting growth-related figures.”
Helika
Helika’s Telegram Gaming Accelerator
In July this year, Helika announced the creation of the Telegram Gaming Accelerator in partnership with Notcoin, one of the first-known Telegram-based games to host an airdrop.
- Goal: The product’s aim is to support game studios, mobile app developers, and indie creators to create an engaging gaming experience on Telegram,
- Funding: Helika Accelerate, the venture capital arm of Helika, has invested $50 million to support this product.
- Worth Reading: Notcoin and Helika Launch Telegram Gaming Accelerator
Key Features: The following advantages are what Telegram Gaming Accelerator can offer developers of Telegram-based games, according to Helika.
- Tools to help developers fine-tune their strategies and address challenges in improving engagement and visibility.
- Data analytics infrastructure for developers to receive insights into key metrics such as player engagement. retention, and monetization.
- Marketing assistance, including promotional campaigns, for gaining visibility and traction.
This article is published on BitPinas: Not Southeast Asia? This Content Leads Surprising Surge in Telegram Gaming
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