Coins.ph Announces Celebrity Ambassador, Previews Upcoming App Features
Yassi Pressman joins Coins.ph as its new ambassador; fireside chat with platform executives teases upcoming enhanced platform functionalities and offers aimed at expanding user engagement.
Crypto exchange Coins.ph has introduced actress Yassi Pressman as its new brand ambassador while also teasing users about the still-unrevealed upcoming new platform features and offers.
What’s the significance: These developments show Coins.ph’s plan to strengthen its brand, attract more users, and boost platform engagement.
News details: On August 5, 2024 in BGC, Taguig, Coins.ph announced that actress Yassi Pressman will be its new brand ambassador.
- It is also mentioned that there will be a new ad campaign featuring Pressman and Coins.ph CEO Wei Zhou.
Key points from Yassi Pressman:
While Pressman admitted not being a financial advisor, she said she can still share her own experience to help guide others.
- Educate yourself thoroughly and understand what you’re investing in.
- Start with a small investment and grow it over time based on your comfort and understanding.
- Avoid frequent monitoring to prevent stress; trust in your initial research and let your investment grow.
- Incremental investments can be a strategy to manage risk and maximize potential returns.
- It’s important to learn from your experiences and adjust your strategy accordingly.
Key quote:
Kat Gonzalez, Global Marketing Director of Coins.ph, said Pressman’s knowledge of crypto is a key factor in her selection as brand ambassador.
“We’re really excited to partner with Yassi because you know, she appeals to so many Filipinos; I think she brings joy to any room that she’s in… One of the biggest reasons why she was chosen is because she does understand crypto and I think we can see that as well when we did the ad campaign. It was very collaborative. She drove a lot of personality into it that was uniquely Coins, but also really truly embodies Yassi and her personality… Also we wanted to bring humor because crypto is so intimidating, we’ve been hearing [that] from a lot of people but actually once you try it and you learn through experience; it gets easier and you can kind of understand what to do next.”
A fireside chat with Pressman, where she is joined by Gonzalez, Country Manager Jen Bilango, is hosted by host James Deakin during the press conference.
Here are highlights:
- Growth and Milestones: Coins.ph now serves over 18 million users.
- ` The platform now supports over 100 different tokens.
- New Features: Recent updates include higher deposit and withdrawal limits, a new retail stablecoin (PHPC), and a broader range of available tokens.
- The platform also introduced new rewards and incentives for users.
- Global Expansion: Coins.ph has gone international, extending its services beyond the Philippines.
- Education and Community Engagement: Coins.ph is focused on enhancing financial literacy and engagement through grassroots efforts and educational initiatives.
- It partnered with web3 and cryptocurrency learning and certification platform XD Academy to enhance crypto education in the Philippines.
- Technology and Security: New security features include facial recognition for transaction verification to ensure user safety.
Jen Bilango highlighted that Coins.ph is focusing on expanding product offerings and token listings, driven by Filipino demand for local projects.
- The platform is enhancing its website and building new applications, adhering to regulatory standards.
What’s next: Coins.ph said it plans to continue enhancing its platform with new features and tokens, maintaining regulatory compliance, and focusing on financial inclusion.
Worth reading: Coins.ph launched its Philippine Peso (₱) stablecoin PHPC on the Ronin blockchain.
This article is published on BitPinas: Coins.ph Announces Celebrity Ambassador, Previews Upcoming App Features
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