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Following her previous web3 ventures, media personality and web3 enthusiast Yassi Pressman is gearing up to launch BrandNation.io, an influencer platform built with web3 technology at its core.
BrandNation.io aims to connect influencers, brands, and their fans all on a single platform. It also looks forward to being the hub for promotion, exposure, partnerships, and revenue-generating activities in the metaverse.
“There’s a lot of noise in the web3 space, so it’s difficult for influencers and celebrities to find legitimate brands to work with. Some in other markets mistakenly endorsed projects that were later proven untrustworthy. BrandNation.io eliminates this problem: We connect with only the best, most trusted brands in the industry,” Pressman said in a statement.
BrandNation.io will be initially released in the Philippines during its phase one launch in the fourth quarter of 2022. Then, it will expand into Asia Pacific as part of phase two, before going fully global.
“Every country has its flagship startup. I think BrandNation.io can really represent Filipinos well on the global stage, as it plays to our strengths: Our country, after all, is the social media capital of the world. It’s about time that we show the world how brands, influencers, and consumers can more efficiently perform our influencer marketing,” said Pressman.
According to Pressman, BrandNation.io will attract influencers and celebrities as it channels to work in a future economic pillar: web3. She also stressed that the core mission of BrandNation.io is to be a bridge into web3.
Moreover, the platform also aims to be able to automate the brand’s campaign creation process for influencer marketing in just a few clicks as well as to allow them to gain access to real-time data about each campaign, and achieve mainstream adoption through collaborations with even A-list celebrities.
“To provide further context, ventures in cryptocurrency and web3 face an uphill battle when trying to get in touch with these influencers. BrandNation.io streamlines this process by putting brands in touch with the best influencers for them in just a few clicks,” they stated.
Accordingly, BrandNation.io disclosed that to achieve its goal, the platform will offer multiple features that benefit all stakeholders, including complete integration with all social media platforms like Facebook, TikTok, and Twitter, as well as real-time rewards and payments via PEG Token, the native token of Players Elite Guild.
Players Elite Guild (PEG) is a play-to-earn platform for players created in collaboration with blockchain architect Liezl Pecson and was launched last July. The guild will “cater to gamers from all backgrounds” and help Filipinos earn more in the web3 economy. (Read more: Yassi Pressman to Launch P2E Platform Players Elite Guild)
Yassi has been actively participating in the web3 space, in fact last February she minted a non-fungible token in collaboration with Whitelist, the NFT project of Filipino-American sibling athletes Jordan Norwood, a former National Football League (NFL) player and Super Bowl winner, and PBA player Gabe Norwood. (Read more: Yassi Pressman Mints NFTs with Fil-Am Athletes Jordan and Gabe Norwood’s NFT Project)
Aside from her, several Filipino celebrities have also ventured into the space such as Heart Evangelista, Nadine Lustre, Pia Wurtzbach, Kris Lawrence, Michael V., Derek Ramsey, Erwan Heussaff, KC Montero, Manny and Michael Pacquiao. (Read more: Who are the Pinoy Celebrities Joining the NFT Craze?)
This article is published on BitPinas: Actress Yassi Pressman to launch Web3-backed Influencer Platform BrandNation.io
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