YGG Pilipinas, Immutable Partner for Guild of Guardians PH Launch
Editing and additional information by Michael Mislos
Yield Guild Games (YGG) Pilipinas partnered with Immutable to lead the launch of Guild of Guardians (GOG) in the Philippines, leveraging YGG’s community to drive engagement and adoption.
What’s the Significance: The partnership highlights the importance of the Philippines in web3 gaming, where the country is at the forefront.
News details:
- YGG Pilipinas, focused on promoting web3 adoption, is now an anchor partner for Immutable’s Guild of Guardians.
- The collaboration aims to boost GOG’s presence in the Philippines using YGG’s user acquisition tools and community support.
The numbers:
- Guild of Guardians has over 1 million pre-registered users.
- YGG Pilipinas has over 95,000 active community members.
- GOG has a 4.8 rating on the iOS App Store.
- YGG Pilipinas onboarded 2,600 new players and formed 20 active guilds.
Main acquisition driver will be YGG’s Guild Advancement Program (GAP); players will be completing quests related to the game in exchange for future incentives.
- Note that completing GAP quests rewards players as well with soulbound tokens in the form of non-transferrable digital badges that showcases a players’ achievement history online. (Read more: What are soulbound tokens?)
The current GAP season (S6) features six GOG quests, designed for both beginners and experienced players, running until August 21, 2024.
Key quote:
Jill Keshyap, Executive Producer at Immutable Games Studio, noted that YGG’s web3-native user acquisition tools have allowed them to engage a wider player base.
She expressed optimism that, with YGG Pilipinas’ onboarding expertise, GOG could become a leading game driving further adoption.
“We’ve always recognized the Philippines as one of the strongest communities in web3 gaming, with YGG Pilipinas at the forefront. They have the most active and dedicated players globally, who are always the first to discover and achieve top ranks in the latest web3 games. This partnership will be instrumental in establishing Guild of Guardians as the leading team-based RPG on mobile.”
Jill Keshyap, Executive Producer, Immutable Games Studio
At the core of this news: The partnership not only boosts GOG’s player base but also reinforces YGG’s influence in web3 gaming, especially in the Philippines.
What to watch: Future collaborations between YGG Pilipinas and other game developers, leading up to the upcoming YGG Play Summit by November.
Additional reading:
Guild of Guardians is already available on the App Store and Google Play Store. In this game, players assemble a team of Guardians to complete dungeons and earn rewards to strengthen their team.
This article is published on BitPinas: YGG Pilipinas, Immutable Partner for Guild of Guardians PH Launch
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