Individual Creators, Not Corporations, Drive Fan Loyalty in Web3, Says BlockchainSpace CEO
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- CEO of BlockchainSpace (BSPC) Peter Ing highlighted that fan loyalty has shifted from corporate brands to individual creators.
- BSPC recently acquired the majority of Intellectual Property (IP) House, MetaSports, in a bid to make more waves in web3 and bring value to its stakeholders.
- MetaSports and Kookoo, XtoEarn content creator and founder of Level Up Gaming Guild, have announced a partnership to develop a new blueprint for web3 content creator management.
In an Ask me Anything session focusing on The Shift in Creator Communities & Fan Loyalty, Peter Ing, the CEO of BlockchainSpace (BSPC), highlighted that fan loyalty are mainly focused on the individuals, the creators themselves, rather than the company or corporation they belong to.
BlockchainSpace is a guild hub, data aggregator, and infrastructure provider for guilds that provides essential, scalable infrastructure, digital tools, financing solutions, and networking opportunities. Last year, they launched GuildHub in line with the celebration of PH Web3 Festival. The hub aims to aid guilds to manage their communities and formally legitimize their businesses.
“If you guys have been watching what’s happening with creator communities and fan loyalty, you will notice that brand loyalty has shifted away from people being infatuated and supporters of corporate brands but rather being fans and supporters of individuals’ brands. And that’s so important. That’s exactly why the Metasports play is so important to us,” he stated.
The Metasports Play
Last month, BSPC acquired the majority of Intellectual Property (IP) House, MetaSports in their bid to make more waves in web3 and bring value to its stakeholders for years to come. MetaSports (Metaverse Esport) is an organization, content hub, and media agency covering the esports and the web3 gaming industry. (Read more: BlockchainSpace Scores Majority of Shares of MetaSports)
Where is Fan Loyalty in Web3?
According to him, as they venture further into further understanding the micro communities in the web3 space they realized that they have been looking at this the “wrong way round” as, currently, the community “is being loyal to the individual and not to the corporation anymore. And so we need to be able to build the software and infrastructure to be able to support this evolution of fan loyalty.“
“That’s something that we’re really excited about. Metasports will continue to bring in new IPs, people like Kookoo are basically the future of corporations and brands and fan loyalty,” he emphasized.
Kookoo Crypto TV
In November 2022, XtoEarn content creator, Level Up Gaming Guild founder, and pioneering web3 PH face, Kookoo (@KookooCryptoTV) was announced as the first Creator Partner of MetaSports. Their partnership aims to develop a new blueprint for web3 content creator management, bridging professionalism from web2 standards to the next-gen profile of web3 gaming content creators. (Read more: Kookoo is First Creator Partner with MetaSports)
The Importance of Communities
In his one-on-one discussion with Nas.io’s Jacquelin Lim, Kookoo emphasized the importance of communities in the web3 industry during a panel at the Philippine Web3 Festival. He stressed that individuals must do research on the founders and products of a community before investing, and to join communities that allow open discussion without fear of being “canceled.” (Read more: Kookoo in Joining Communities: Do Not Just Extract Value From Them, But Rather Contribute)
“The rest of the communities I am part of, I’m trying to help and contribute because I think it’s really important. When you join a community you start thinking how you can contribute to that community and not getting or extracting value from them,” Kookoo said.
In another discussion, he reminded the community to wisely choose the content creators they follow and make sure that those they do follow will help them grow. (Read more: Kookoo in Joining Communities: Do Not Just Extract Value From Them, But Rather Contribute)
This article is published on BitPinas: Individual Creators, Not Corporations, Drive Fan Loyalty in Web3, Says BlockchainSpace CEO
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