Coinstore on Building KOL Ties, Eyes Future Partnerships
Disclaimer: This article is for informational purposes only and does not constitute financial advice. BitPinas has no commercial relationship with any mentioned entity unless otherwise stated.
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James Toh, Global Head of Business Development at Coinstore, discusses the exchange’s approach to building connections with key opinion leaders (KOLs).
- Toh mentioned this in an interview with BitPinas, conducted last May.
What’s the significance: As Coinstore seeks to strengthen its presence in the crypto space, fostering relationships with KOLs is crucial for collaboration and growth. Toh emphasizes that successful KOLs are those who align with the company’s long-term vision.
Key points:
- KOL Collaboration: Coinstore prioritizes working with KOLs who are collaborative and invested in long-term success.
- Sustainable Partnerships: The exchange focuses on sustainable, long-term relationships rather than short-term sponsorships, given its limitations as a newer company.
- Strategic Visibility: Major partnerships are highlighted online, while smaller collaborations might be kept low-key to prevent overwhelming information.
Presently: Coinstore maintains a strong presence both online and offline, hosting over 90 events worldwide last year.
- The platform regularly updates its features to remain competitive while ensuring user-friendliness, Toh said.
Recent events: Coinstore’s 2024 Premiere Brand Conference in Dubai featured new crypto initiatives and a brand ambassador recruitment program. Toh emphasized that these conferences, held twice a year, are vital for networking and sharing the company’s yearly plans.
James Toh: “To grow is actually by sharing more. Brand conference is a twice a year event, a whole day event that gives them a chance to actually engage; to know them, to drink, to eat with them and also to share officially on the stage. And of course more importantly is for Coinstore to share our plan for the whole year.”
Going forward: The Brand Conference aims to become a platform for:
- Value Addition: Help established projects regain brand awareness and make new connections.
- Supporting for New Projects: Assists new projects in connecting with essential resources like VCs, marketing agencies, market makers, and smart contract auditors.
- Guidance: Provide new projects with proper guidance to navigate the space safely, avoiding the pitfalls of relying solely on online information.
- Networking and Sharing: Facilitates networking opportunities and gives projects a platform to share their unique points and innovations.
- Exclusive Events: Coinstore looks forward to organizing high-level events for discussing technical and industry topics with well-known VCs, incubators, and blockchain experts.
This article is published on BitPinas: Coinstore on Building KOL Ties, Eyes Future Partnerships
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