By Shiela Bertillo
RFOX Media, a subsidiary of Southeast Asia-based RedFOX Labs, launched RFOX Run, the world’s first Play-to-Eat game, yesterday, October 18, in Myanmar. The game was inspired by the famous Play-to-Earn model which is currently the biggest player in the metaverse.
“This new game will be unique and rewarding for users to play,” RFOX wrote in a statement.
Players must be registered and have an RFOX ID to be recognized as winners and be able to redeem food vouchers from foodpanda, Myanmar’s leading food delivery service. The food rewards range from Burmese curry to Mohinga, Nan Gyi Thoke, Burmese street foods and Shan-style noodles.
RFOX Media stated that the game’s play-to-eat structure incorporates unique elements that allow users to win vouchers to have their favorite food delivered to them and be part of the RFOX community after registering the RFOX ID.
The RFOX Run tournament will run for eight weeks, beginning with the first two weeks from October 18th to November 1st for users to participate. Then, the game will be suspended for the next two weeks from November 2nd to November 21st to allow Goama to determine the first batch of winners from the first two weeks. The tournament will soon be back again from November 22nd to December 6th.
In collaboration with Goama, a gamification platform, RFOX Run is now available on MPT‘s portal, Myanmar’s largest mobile network provider. According to RFOX Media, the firm is expecting the game to reach more than 20 million locals.
The RFOX Run was launched following the recent rebranding of MYMEDIA to RFOX Media, which will serve as the brand and marketing division for Southeast Asia-based venture builder RedFOX Labs’ blockchain-driven ecosystem.
This article is published on BitPinas: RFOX Launches First Ever “Play-to-eat” Game, to giveaway Foodpanda Vouchers in Myanmar