SiGMA Asia Summit 2024 Celebrates a Decade of Gaming Innovation in Manila

What’s the news: The SiGMA Asia Summit 2024 took place from June 3-5 in Manila, Philippines, marking ten years of the event that covered gaming, blockchain, and AI.

Context: Starting as a single conference in Malta, SiGMA Asia’s expanded to eight global events, including in the Philippines, which demonstrates the rising worldwide interest in gaming and technology.

In the Philippines: The SiGMA conference was officially inaugurated under the leadership of founder Eman Pulis.

• The ribbon-cutting ceremony was performed by Pulis, Alejandro Tengco, and Neil Shih, Managing Director of SiGMA Asia.

By the numbers: 

• Over 350 speakers about the challenges and innovations influencing the future of Asia’s gaming and emerging tech markets. 
• 250+ exhibitors on the expo. 

Discussion: During the event, it was highlighted that behavioral design elements significantly boost player engagement by creating intuitive and enjoyable experiences.

Key metrics for measuring engagement include:

• Player retention rates
• Customer satisfaction scores

Maria Margarita Montemayor Mograles: The COO of the Philippines Tourism and Promotions Board also delivered a keynote on creating meaningful experiences in tourism.

• She highlighted that the Philippines Tourism and Promotions Board has identified 13 key markets, each generating around 100,000 visitors annually.
• These markets include:
  • South Korea
  • Japan
  • China
  • Singapore
  • Malaysia
  • Taiwan
  • Hong Kong
  • India
  • USA
  • Canada
  • United Kingdom
  • Germany
  • Australia

What’s next: After concluding this year’s summit, SiGMA Asia announced its return to Manila in 2025, scheduled for June 1st to 4th.

• June 1 – Pre-event party
• June 2 – SiGMA Asia Awards ceremony 
• June 3 and 4 – Conference and expo at the SMX Convention Centre

Go deeper: The SiGMA Summit Asia 2024 was co-hosted with the AIBC Summit in Manila. It is a premier global event focusing on emerging technologies, including artificial intelligence (AI), blockchain, cryptocurrencies, and other advanced tech sectors.

This article is published on BitPinas: SiGMA Asia Summit 2024 Celebrates a Decade of Gaming Innovation in Manila

What else is happening: