Marketing Manager
Full-time
- Develop and Implement Digital Marketing Strategies: Create and execute effective digital marketing plans to drive user acquisition, engagement, and retention on the platform.
- Content Strategy and Management: Oversee content creation and distribution across various digital channels, including website, blog, social media, email, and more.
- Search Engine Optimization (SEO): Optimize website content and structure for search engine visibility, improving organic traffic and rankings on search engine results pages (SERPs).
- Pay-Per-Click (PPC) Advertising: Manage and optimize paid advertising campaigns on platforms like Google Ads, social media, and other relevant networks to maximize ROI.
- Social Media Management: Develop and execute social media strategies to increase brand awareness, engagement, and follower growth across platforms like Twitter, Facebook, LinkedIn, and others.
- Email Marketing Campaigns: Create and manage email marketing campaigns for customer retention, onboarding, promotions, and informational content.
- Affiliate Marketing Programs: Develop and manage affiliate partnerships to drive new customer acquisition and increase platform usage.
- Analytics and Reporting: Monitor and analyze key performance metrics (KPIs), generate reports, and use insights to refine marketing strategies for better results.
- Conversion Rate Optimization (CRO): Identify and implement strategies to improve website and landing page conversion rates, maximizing user sign-ups and conversions.
- User Segmentation and Targeting: Implement segmentation strategies to effectively target different user segments with tailored marketing messages.
- A/B Testing: Conduct A/B tests to optimize various elements of marketing campaigns, including ad creatives, landing pages, and email content.
- Community Engagement: Foster a vibrant and engaged community around the exchange through forums, social media groups, and other platforms.
- Compliance and Regulation Awareness: Stay up-to-date with relevant industry regulations and ensure marketing efforts adhere to compliance standards.
- Budget Management: Develop, allocate, and manage the digital marketing budget effectively, ensuring optimal resource allocation for maximum impact.
- Competitor Analysis: Keep track of industry trends and competitor activities to identify opportunities for growth and stay ahead of the curve.
- Collaboration and Coordination: Work closely with cross-functional teams including product development, customer support, and PR to align marketing efforts with overall business objectives.
- Stay Informed and Innovative: Keep abreast of emerging trends, technologies, and best practices in the cryptocurrency and digital marketing space.