Marketing Manager

This job has been expired
Remote
Full-time
OKX
Faster, better, stronger than your average crypto exchange
  1. Develop and Implement Digital Marketing Strategies: Create and execute effective digital marketing plans to drive user acquisition, engagement, and retention on the platform.
  2. Content Strategy and Management: Oversee content creation and distribution across various digital channels, including website, blog, social media, email, and more.
  3. Search Engine Optimization (SEO): Optimize website content and structure for search engine visibility, improving organic traffic and rankings on search engine results pages (SERPs).
  4. Pay-Per-Click (PPC) Advertising: Manage and optimize paid advertising campaigns on platforms like Google Ads, social media, and other relevant networks to maximize ROI.
  5. Social Media Management: Develop and execute social media strategies to increase brand awareness, engagement, and follower growth across platforms like Twitter, Facebook, LinkedIn, and others.
  6. Email Marketing Campaigns: Create and manage email marketing campaigns for customer retention, onboarding, promotions, and informational content.
  7. Affiliate Marketing Programs: Develop and manage affiliate partnerships to drive new customer acquisition and increase platform usage.
  8. Analytics and Reporting: Monitor and analyze key performance metrics (KPIs), generate reports, and use insights to refine marketing strategies for better results.
  9. Conversion Rate Optimization (CRO): Identify and implement strategies to improve website and landing page conversion rates, maximizing user sign-ups and conversions.
  10. User Segmentation and Targeting: Implement segmentation strategies to effectively target different user segments with tailored marketing messages.
  11. A/B Testing: Conduct A/B tests to optimize various elements of marketing campaigns, including ad creatives, landing pages, and email content.
  12. Community Engagement: Foster a vibrant and engaged community around the exchange through forums, social media groups, and other platforms.
  13. Compliance and Regulation Awareness: Stay up-to-date with relevant industry regulations and ensure marketing efforts adhere to compliance standards.
  14. Budget Management: Develop, allocate, and manage the digital marketing budget effectively, ensuring optimal resource allocation for maximum impact.
  15. Competitor Analysis: Keep track of industry trends and competitor activities to identify opportunities for growth and stay ahead of the curve.
  16. Collaboration and Coordination: Work closely with cross-functional teams including product development, customer support, and PR to align marketing efforts with overall business objectives.
  17. Stay Informed and Innovative: Keep abreast of emerging trends, technologies, and best practices in the cryptocurrency and digital marketing space.