This job has been expired

Remote

2023-06-05

Marketing and PR

Full-time

BreederDAO

We develop technologies that enable our stakeholders to generate NFTS tailored to specification.

Digital Marketing

Ensure successful creation and implementation of integrated marketing strategies across digital advertising; Paid search/Paid Social, Display/retargeting, SEO, email marketing, and website conversion optimization
Oversee the health of the Digital Marketing strategy, including; implementation of digital marketing campaigns and activity (video, search, display, social, CRO) with a focus on marketing performance, budgets, campaign execution, and reporting results
Ensure that all digital marketing is integrated across all customer touchpoints and consistent with brand positioning, marketing strategies, and messaging objectives
Build and execute testing roadmaps to drive continual optimizations, new channel growth, creative insights, and audience learning
Optimize the marketing mix based on performance metrics identified during testing and create plans to scale strategies where it makes sense
Actively measure the performance of all marketing campaigns and work closely with the Data team to develop the digital narrative and communicate results to the broader team
Identify areas of improvement where automation can be implemented to improve conversion
Management of digital marketing budget
Serves as digital marketing subject matter expert and point of contact for projects managed by other cross-functional teams to ensure that the department’s requirements are communicated and incorporated into solutions
Plan and coordinate the execution of lead-generation activities
Provide keyword research and analysis
Review landing pages for keyword optimization and recommend
Perform bid management
Monitor campaigns, budgets, and performance
Develop and employ monthly newsletters and/or email marketing campaigns (if needed)
Analyze click-through rates, conversion rates, and relevant KPIs
Track campaign performance through daily pacing reports, weekly analysis reports, and monthly budget allocation reporting
Produce monthly campaign reports and trend scouting reports
Work with the content team to maximize online marketing campaigns
Track the ROI of paid channels and report to marketing leadership and other executives
Other tasks may be assigned

Content Development and Social Media Management

Manage Social Platforms
Content and Campaigns Producer: Ideate, research, strategize, and post content (Ideate Static and Video Posts, Produce Copy, Write blog posts). We have in-house designers to execute so knowledge of graphic design (e.g Photoshop, After Effects) is not necessary.
Collaborate and oversee designers in executing content ideas
Respond to all comments, respond to DMs and constantly engage and interact with audience consistent with our brand voice
Interact with our followers – Like and comment on their posts.
Interact with viral content and other brands, people, etc. Scroll through trends and leave funny/witty comments with high potential for virality. Show personality and attitude and build intrigue.
Brainstorm creative ideas for organic content and keeping up with viral trends to freshen up our organic content.
Keep up to date with social media trends, meme culture, blockchain twitter, and apply in our content
Other tasks may be assigned