To help grow the presence of the company’s LoyalCoin platform, rewards firm Appsolutely opens its office in Japan this January 2018.
As the world’s largest bitcoin market, Appsolutely thinks of Japan as an important platform for its digital currency platform. Leading Appsolutely’s expansion in the East-Asian country is Mr. Koji Kawato, who is already with the company before the Japanese expansion. Before Appsolutely, Mr. Kawato had a stint in Fujitsu Philippines.
Japan has the highest volume of cryptocurrency transactions in the world, followed by the US and South Korea. The Japanese government has an open approach to bitcoin and virtual currencies as a whole.
LoyalCoin is Appsolutely’s rewards platform built on the NEM blockchain. The goal is to have one reward system for all merchants and users, thus eliminating the need for different rewards platforms for every merchant. Users are able to buy loyalcoin or earn loyal coins from merchants. These loyalcoins can then be exchanged for purchase or rewards to the same or different merchant that is also participating in the Loyal Platform. Loyalcoins are stored in the Loyal Wallet.
LoyalCoin is currently havings its ICO. To participate, you can check out its ICO page. As of press time, the company has sold more than 4 billion LoyalCoins, with only 661 million remaining.
Appsolutely is a digital rewards system provider that creates loyalty programs for established brands like Starbucks, Bench, and Gong Cha.