Razer, a US-Singapore company that focuses on PC gaming peripherals and hardware is excited about the blockchain but is keeping mum on its plans.
“We are excited about blockchain and the technology it brings, but we don’t have anything to comment on at this juncture,” – Mr. Min-Liang Tan, CEO and Co-Founder, Razer
Although the company didn’t give additional information about the new trending technology, Mr. Min-Liang Tan openly shares the company’s wider goal. He said that Razer wants to develop “an entire ecosystem for our games partners”. Its goal is to offset the company’s impressive hardware sales by other means such as game payments, game distribution, and analytics on gamers and their behavior.
Razer also announced its intention to acquire MOL, an online and offline payments company in Southeast Asia. The gaming company shelled out $20 million investment to MOL initially last June 2017.
Another reason for Razer’s acquisition is to strengthen its Game Store to compete with the likes of Steam. Aside from that, it also wants to penetrate Southeast-Asia’s growing e-commerce. For that reason, the company launched a store in Lazada to bring it closer to its target.
“We are already the No. 1 gaming brand in the U.S., Europe and China, but Southeast Asia is still nascent and a very small part of our business,” – Mr. Min-Liang Tan, CEO and Co-Founder, Razer