In a press release published today, February 10, professional football club Manchester United announced a multi-year partnership with Tezos. Through the collaboration, Tezos will be featured on the Club’s range of men’s and women’s training kits.
On an upcoming match against Southampton this February 12, the Tezos-branded training kit will be worn by the first team squad for the first time to introduce the partnership to Manchester United’s fans and the world.
“This is a hugely exciting partnership for Manchester United because it aligns us with one of the most advanced, reliable and sustainable blockchains in an area of technology which promises to truly revolutionize the way that everyone, including the Club and our fans, can interact,” said Victoria Timpson, Manchester United’s CEO of Alliances and Partnerships, in a statement.
Timpson also noted how the club is “especially pleased” to be have a partnership with one of the most eco-friendly blockchains by using technology that is energy-efficient, limits carbon emissions and lowers costs, which is “consistent with the Club’s wider efforts to promote environmental sustainability.”
“Partnerships are at the core of our strength as a club, supporting the drive for success on the pitch, and we are delighted to welcome Tezos as the latest industry leader to join our family of partners,” she added.
Edward Adlard, Tezos’ Head of Adoption and Business Development, noted that the history of Manchester United has constantly evolved with the support of its huge and diverse global community of fans and partners.
According to Adlard, Tezos will enable Manchester United to use blockchain and Web3 technology to transform fan, player, team, and partner engagement.
“The decision by the world’s greatest football club to select Tezos as its blockchain of choice is further validation that thoughtful design paired with strong security, low gas fees, and community-led innovation are the essential factors driving the next wave of adoption in the new digital revolution,” he stated.
Moreover, aside from the Tezos branding on the Club’s training kit, the partnership will also include fan experiences built on the Tezos blockchain and a pledge to support Manchester United Foundation through ongoing donations in tez. Tez is the native currency of the Tezos blockchain, which will help the club to train, educate and inspire young people within the local community.
However, the way this blockchain network show gratitude doesn’t stop there: Tezos has also been helping small communities in the Asia Pacific to develop and venture into the blockchain space.
Last September, the TZ APAC, the leading adoption entity for the Tezos ecosystem in Asia, launched TezAsia hackathon which brought together not just advanced developers, but even students, working professionals and even blockchain enthusiasts to present their project that could devise solutions for a greener future. (Read More: TezAsia Hackathon Proves the Growing Blockchain Developer Talent in Asia Pacific)
Moreover, TZ APAC also supported Bitpinas and its #tezmasPH, the first ever NFT-minting contest in the Philippines, which featured non-fungible token (NFT) art depicting how Filipinos celebrate Christmas. (Read More: TZ APAC, BitPinas Successfully Organize First NFT-Minting Contest in the Philippines on the Tezos Blockchain)
This article is first published on BitPinas: Eco-friendly Tezos Becomes Manchester United’s Official Blockchain and Training kit Partner