Ubisoft Studies Blockchain and Its Use in the Gaming World
For the fans of Far Cry, Watch Dogs, Prince of Persia, Rayman, or Assassin’s Creed, Ubisoft is testing out cases on how to use blockchain in the gaming industry.
Ubisoft and Blockchain
The blockchain is not just there for cryptocurrencies and finance, it can also disrupt other industries such as supply and manufacturing, real estate, medical, and even for the gaming industry.
Using Ubisoft’s own Strategic Innovation Lab where it studies and tests out emerging technologies, the company taps on the blockchain, one of the first high-profile publishers to do so.
Strategic Innovation Lab’s Director of Trends and Insights, Ms. Lidwine Sauer, shares with IGN that the company is looking at blockchain in ways of owning digital items.
“Thanks to the blockchain, we can now have the equivalent of a digital Picasso, with the advantage that it’s a lot more difficult to steal something on the blockchain than to steal a Picasso.” – Ms. Lidwine Sauer, Director of Trend and Insights in Strategic Innovation Lab, Ubisoft
With the introduction of the blockchain, the company is thinking of how this new technology can help in terms of distributing DLCs (downloadable content). These DLCs are expansion packs where players can get to play new content. It can also include developer update of the game.
Since the company is already looking at DLC and blockchain Ms. Lidwine Sauer also shared:
“We want to go further than that. We feel there’s something even more interesting to find [through the blockchain], and we’re in the process of trying to find that interesting thing.” – Ms. Lidwine Sauer, Director of Trend and Insights in Strategic Innovation Lab, Ubisoft
Ubisoft was founded on March 12, 1986, in Carentour, France. The company is also ranked among the top 5 video game publishers in the world.
Source: CoinDesk
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