Editing by Nathaniel Cajuday
The classic American teen comedy Mean Girls is set to venture into the metaverse by coming back in the form of “crypto-collectibles” and non-fungible tokens (NFTs), according to the recent trademark filings by Paramount Pictures, the production behind the hit chick flick.
As per the tweets by Mike Kondoudis, a licensed trademark attorney, Paramount Pictures filed two trademark applications on September 7th for the show.
According to the trademark applications, they describe the collectibles as “downloadable multimedia files containing artwork” that are authenticated by NFTs, as well as “downloadable virtual goods.“
Moreover, the application also mentioned transferring and accessing crypto-collectibles, NFTs, and “application tokens.”
Mean Girls was released in 2004, a teen comedy film that later spawned countless fan-made memes and reaction GIFs. It is considered one of the most quotable movies of all time.
The crypto and NFT space have been rapidly expanding since last year as several big entities have ventured into the industry. One of the recent firms to dive in was coffee giant Starbucks and music company Sony.
A month after launching its crypto rewards program, Starbucks Coffee Company announced on September 12, 2022, its partnership with the Polygon Network to provide the company with the technology to build its recently announced Web3 experience, Starbucks Odyssey. (Read more: ‘Starbucks® Odyssey’ Web3 Experience Launches on the Polygon Network)
Just this week, Sony Music Entertainment filed a trademark application to the United States Patent and Trademark Office (USPTO) to cover “audio and video recordings featuring live musical performances authenticated by NFTs.” (Read more: Sony Music Files Patent for NFT-Authenticated Music)
NFTs in media are no longer novel, as there are already other shows that offer this to their fans. One of which is the hit Netflix k-drama Extraordinary Attorney Woo which recently teamed up with Polygon blockchain to build a non-fungible token (NFT) community called Extraordinary Whales Club which aims to advocate for awareness of autism spectrum disorder (ASD). (Read more: Hit Kdrama Extraordinary Attorney Woo to Create NFT Community for Autism Awareness)
Also, the Netflix original Stranger Things also produced a collection called The Upside Down Series, featuring 17 different characters from Season Four. (Read more: Netflix to Launch a Stranger Things NFT Collection)
In the Philippines, the popular Filipino comic and hit Netflix-adapted animated series Trese released a collection called Trese x Cryptopop. (Read more: Hit Netflix-adapted “TRESE” Comics to Launch NFT Collection)
Lastly, ABS-CBN’s singing competition Idol Philippines also launched its own collection to “allow our audience to experience ‘Idol Philippines’ in a new, fun, and exciting manner as we work towards innovating the way viewers connect with the show.” (Read more: TV Show Idol Philippines to Launch Own NFTs)
This article is published on BitPinas: Mean Girls Comeback as Crypto Collectibles
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