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Manila, National Capital Region, Philippines

2023-01-12

Editorial and Research

Full-time

Coins.ph

Join the leading Crypto Brand in the Philippines!

Who we are

Coins.ph is on a mission to create an open financial system by providing everyone easy access to Web3 and digital assets. A regulated entity, Coins is the most established crypto brand in the Philippines and has gained the trust of more than 16 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and also access a wide range of payment services.

Responsibilities

Develop an content editorial calendar, collaborating with other members of the team to ensure timely delivery of materials
Topic ideation for monthly thought leadership pieces, trending news stories and evergreen content through keyword research, Google Trends, and other news sources with cross-teams
Produce well-researched short, and long-form content for online publication (news articles)
Use SEO strategies to maximize the search visibility
Proofread and edit content from team members where necessary
Providing SEO recommendations for all incoming content requests, including content wording, branding compliance, tagging, and URL (internal and backlinks) recommendations.
Coordinate these efforts with the rest of the team to ensure harmony with objectives
Conduct continuous competitive intelligence to assess competitor SEO and their content strategies
Leverage data to identify and propose growth opportunities of all shapes and sizes: from new content and features to section consolidation and migration to drive UV and user growth
Reporting on content effectiveness: monitor web traffic and user engagement (e.g. bounce rates)
Monitor and analyze the performance of key performance indicators (KPIs) and offer suggestions for improvement

Requirements

3+ years of proven achievement with Global SEO with a large B2C audience
Language ability – English business level or above
Proven work experience as a Content Editor, Web Editor or similar role
In-depth experience with website analytics tools and familiarity with SEO and keyword research
Hands-on experience with Content Management Systems
Knowledge of ranking factors and search engine algorithms
Attention to detail with excellent written and verbal communication skills
Excellent project management skills and ability to prioritize and manage multiple projects from start to finish, with input from a diverse group of stakeholders
Strong team mindset and solid work ethic
Strong sense of ownership and entrepreneurial spirit