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Editing by Nathaniel Cajuday
- AndRoll, a web3-based film co-creation platform of actress Bela Padilla, is set to release its inaugural movie, “White Noise.” It is written, directed, and produced by Padilla herself.
- “White Noise” is a film focusing on the father-son drama in Switzerland, the setting of the movie that was decided through poll voting on an Instagram story as a teaser for the film’s NFT utilities. It is currently in the post-production process, which is being decided by WhiteNoise NFT holders through a voting process.
- While AndRoll is currently in its first phase, which will soon unlock an NFT marketplace and will be transformed into a co-creation platform, which will allow users to participate in on-chain voting and engage in discussions via a blog.
AndRoll, a non-fungible token (NFT) and film co-creation platform owned by multihyphenate Bela Padilla, is close to wrapping up its first NFT-based film titled “White Noise.”
The film, which is set to be released around May or June 2024, is written, directed, and produced by Padilla herself. It is currently in its fourth phase, which is the post-production part of the movie.
What is White Noise?
“White Noise” is the inaugural project of AndRoll; it focuses on the father-son drama in Switzerland, the setting of the movie that was decided through poll voting on an Instagram story as a teaser for NFT utilities.
As per the movie’s synopsis on AndRoll’s website, “White Noise” narrates the struggles of a father named Pao and his son, Théo, in the aftermath of the 2019-Covid pandemic, which takes a turn for the worse for both. The story follows Pao as he struggles to find continuity as an Overseas Filipino Worker in Switzerland, and Théo is brought up in the crossfire between the resentment of his in-laws, his own illness, and his father’s legal status.
The film’s post-production process is being decided by WhiteNoise NFT holders through a voting process. Deciding on the pre-production and post-production parts of the movie is one of the perks of the platform’s NFT holders.
For this film, AndRoll released three tiers of NFTs:
- Regular: 9,000 editions of 1/1 NFT of a five-to-10-second-video of an entire shot of White Noise feature film
- Rare: 990 editions of 1/1 NFT of a five-to-10-second-entire-video of behind-the-scenes (BTS) shot of White Noise feature film
- Super Rare: 10 editions of 1/1 NFT of a five-to-10–second-combination-video of an entire shot and its BTS of White Noise feature film
What is AndRoll?
On its website, AndRoll claims to be a platform that leverages web3 technology and NFTs to allow movie and TV enthusiasts to participate actively in the production process. This is made possible through the firm’s plans and features such as providing access to script excerpts, facilitating pre- and post-production discussions, and allowing users to vote on selected decisions.
“AndRoll enables movie and TV fans to take part in the production process by getting access to script excerpts, pre- and post-production discussions, and participate in selected decision by taking votes,” the platform declared.
Currently, it is in the first phase of its roadmap, which is expected to be completed by the end of 2023. The first step involved the creation of a landing page for the platform and the launch of its inaugural movie project and its WhiteNoise NFT.
Additionally, AndRoll will unveil its co-creation platform during this phase, which will allow users to participate in on-chain voting and engage in discussions via a blog. A marketplace will also be launched, enabling the trading of NFTs and other digital assets.
To ensure transparency and inclusivity, AndRoll said that it will set up external recordings of production meetings and Q&As with the film director. These recordings will be off-chain, enabling users to gain valuable insights into the production process.
Meanwhile, for the second phase, which is slated to launch in mid-2024, the platform will evolve into a “real-life masterclass for filmmaking,” allowing users to access recordings of production meetings within the platform itself. As per AndRoll, this phase will give users a chance to observe the inner workings of the filmmaking process and gain valuable insights into the industry.
In addition, AndRoll will introduce commenting and posting options within the platform, enabling users to provide feedback and engage with fellow enthusiasts. The platform will also release next-gen film and TV projects, along with connected Access-NFTs, providing users with unique and exclusive content.
With these features, AndRoll is asserting to revolutionize the filmmaking industry by providing unprecedented access and participation opportunities to its users.
This article is published on BitPinas: Bela Padilla’s NFT Platform to Release Own NFT Film in 2024
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