Cryptocurrency exchange Binance has partnered with TikTok’s most-followed content creator, Khaby Lame, to become its brand ambassador. The collaboration aims to push for Binance to increase Web 3 and crypto awareness and adoption globally.
According to Binance, the TikTok star will be using his signature style to tackle some of the misperceptions around Web3 throughout the partnership.
As a treat to his fans and to further enhance their web 3 experience, Khaby will also collaborate on exclusive non-fungible token (NFT) collections with Binance.
“I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!” Khaby Lame stated.
Khaby is a TikTok creator who went viral through his reactions of “life hack” videos where he uninterestedly points out easier ways to solve overly complicated scenarios without saying a word while doing the famous “Khaby move.” Currently he has more than 142 million followers on the platform, and 78 million followers on Instagram.
@khaby.lame Having trouble starting your Web3journey? I want to introduce you @Binance Superhero!Tag your friends who need#lbinanceMan too 🤲🏿#web3 #learnfromkhaby #keepitsimple #NFA #ad Not ♬ suono originale – Khabane lame
“Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor, and think it will bring relevance and relatability as we scale Web3 adoption,” –James Rothwell, Binance Global Vice President of Marketing
Rothwell also noted that through Khaby, Binance will be able to address Web3 and misinformation in the world.”
“It was a perfect match to have Khaby on board to help debunk some of the myths around this space,” he added.
Recently, Binance CEO Changpeng Zhao (CZ) visited Manila and expressed the firm’s desire to procure licenses from the financial regulators in the Philippines. Binance said they would like to acquire the virtual assets service provider (VASP) license and the e-money issuer (EMI) license from the Bangko Sentral ng Pilipinas (BSP). (Read more: CZ: Binance Philippines Plans to Acquire a Crypto Exchange VASP License from the BSP)
Binance is also looking forward to providing scholarships to Filipino students.
Last month, despite other several entities laying off their workers, Zhao announced via Twitter that the cryptocurrency exchange platform will hire 2,000 more people to fill newly opened positions due to the firm’s new sponsorships and partnerships. (Read more: What Layoffs? What Crypto Winter? Binance is Hiring 2,000 People)
This article is published on BitPinas: Binance Taps Tiktok Star Khaby Lame as Brand Ambassador
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