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Revisit The Current 2023: Metaverse and AI for Digital 1st Brand Breakthroughs!

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MANILA, PHILIPPINES โ€“ Digital 1st brands and individuals dove into the sea of new innovations in The Current 2023: Metaverse and AI for Digital 1st Brand Breakthroughs, held last August 30-31, 2023. The recently concluded two-day online conference featured talks, brand showcases, and panel discussions from leading brand and tech trailblazers from the Philippines and beyond.

The Current 2023 also marked a whole new digital 1st for SVEN as the agency released its first-ever NFT collection in partnership with Mintoo: โ€œUnderdogs:Unleashedโ€! Event attendees were sent their very own Aspin-inspired NFT after scanning a QR code that appeared in between the talks.

(Read more: SVEN and Mintoo launch the โ€œUnderdogs: Unleashedโ€ NFT Collection)

Supported by its media partners adobo magazine, BitPinas, and The New Channel, its major sponsors AAG Ventures and Mintoo, and Gold Sponsors Heinz as well as Philippine Airlines, this yearโ€™s online conference explored the far reaches of The Generative World. 

With metaverse and generative AI remaining front-and-center in the world of technology, SVEN invited Filipinos to follow the current and be 1st on what the future holds. 

โ€œFilipino consumers are often one of the first in the world when it comes to social and digital adoption.โ€

Arvi Villacin, CEO and Innovation Officer., SVEN

โ€œWe are the second biggest nation in the world to embrace the metaverse, and more than half of Filipinos surveyed indicate they will potentially use AI in as much as 20% of their regular work activities. If we as a people donโ€™t shy away from being Digital 1st, brands in the Philippines shouldnโ€™t either!โ€

Arvi Villacin, CEO and Innovation Officer., SVEN
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The Currentโ€™s first day delved into the depths of the metaverse. While the conferenceโ€™s predecessor, Metacon PH, served to introduce Filipinos to the metaverse, this yearโ€™s insights encouraged viewers to learn more about the unlimited possibilities of the metaverse.

  1. Opening the conference was SVENโ€™s Arvi Villacin (โ€œOPENING: The Generative World: Multiverses Generated from Zero to Geniusโ€), who emphasized the great need for Philippine brands to be 1st in todayโ€™s digital landscape. Following him were insights from speakers who showed brands the extent of the metaverseโ€™s capabilities.
  2. Speakers such as Ash Mandhyan of MetaverseGo! (โ€œGaming 3.0: Crypto, Metaverse, and the Future Revolutionโ€) reminded companies that there were countless entry points into the metaverse available to them, such as gaming collaborations, immersive worlds, and branded NFTs.
  3. Meg Amat from PDAX and Mintoo (โ€œMemories For Keeps: Elevating Imagination and Memory with NFTsโ€) in turn showcased how NFTs had the potential to be vital in marketing campaigns.
  4. Jack Vinijtrongjit of AAG Ventures (โ€œNavigating Web 3: A New Frontier for CRMโ€) educated brands on how the metaverse could build on Customer Relationship Management.
  5. Finally, viewers got to see first-hand how the metaverse was able to amplify brand executions through showcases featuring SVEN in collaboration with SM Supermalls and Colgate-Palmolive Philippines. Inc.! โ€œThe New Digital Playground: Generating Worlds with SMโ€ welcomed everyone back to the award-winning AweSM SuperKids Zone and highlighted the need to invest in Generation Alpha.
  6. Meanwhile, โ€œTurn your #HaaayToBuhayNaBuhay: Reinvigorating Positivity in the Metaverse with Palmolive Positivity Hubโ€ proved the metaverseโ€™s ability to drive brand equity not just in terms of engagement and brand love, but also as a conversion platform.

Day 2 sailed across the vast sea of artificial intelligence.

  1. Raizelle So, SVENโ€™s Chief Strategy & Creative Officer (โ€œThis Very Conference: A Showcase of Generative AIโ€), kicked off the second day by talking about how generative technologies played a key role in the conference visuals and creative direction.
  2. The second day of the conference proved to be valuable to viewers of varying levels of tech know-how. Newcomers to AI were guided by Bianca Cruz Azurin of 10XME Academy (โ€œGenerative AI: Facts and Myths from A to Zโ€) as she dispelled myths on AI.
  3. Baris Gencel of Over the Reality (โ€œDriving Innovation in Content Creation: How the Creative Industry and Brands Can Harness Generative AIโ€) discussed how those in creative industries could use AI for expression.
  4. Symphโ€™s Jack Overton (โ€œTransforming Business Processes with Generative AIโ€) shared how business processes of all kinds could benefit from AI.
  5. Ending the conference was a panel discussion featuring SVENโ€™s pioneering minds Camille San Vicente, Keith Castillo, and Miko Medina (โ€œPanel Discussion: Can Generative Worlds Replace the Human World?โ€) on how exactly the real world and the generative world arenโ€™t meant to compete but collaborate.

With more than 20 talks over the span of two days, The Current 2023 took Philippine brands on a journey across the vast sea of latest breakthroughs. With a goal to educate and integrate, the online conference helped attendees embrace this new frontier of technology.

Interested but missed the online conference? Itโ€™s not too late to dive into new digital 1st innovations. You can still avail the VIP Extended Pass for only P599 for a 30-day all-access pass to the talks on https://www.thecurrent.world/! But act fastโ€”VIP Extended Access and replays will only be available until October 6, 2023.

Donโ€™t forget to stay connected. Follow @thecurrentcon on Facebook and Instagram to stay up to date on new digital breakthroughs.

This press release is submitted to BitPinas: Revisit The Current 2023: Metaverse and AI for Digital 1st Brand Breakthroughs!

Disclaimer: BitPinas articles and its external content are not financial advice. The team serves to deliver independent, unbiased news to provide information for Philippine-crypto and beyond.

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