Dogami NFT Project an International Success – TZ APAC
This article is available in English and Tagalog
In late February 2022, the world’s first ‘Petaverse’, DOGAMI, launched to the sound of raucous cheers from avid fans across the Tezos community. In conversation with DOGAMI CEO Max Stöckl, we learn how the DOGAMI team has capitalized on their early success, why they chose Tezos, and what they have in store for the rest of 2022 and beyond.
Ask anyone in the Tezos community about one of the most successful NFT drops in recent times, and the name DOGAMI inevitably comes up. DOGAMI bills itself as the world’s first Petaverse, a mobile augmented reality (AR) game where players can adopt and raise a 3D dog NFT and earn $DOGA tokens as part of their gameplay. Each DOGAMÍ collectible will interact with the DOGAMI game, allowing owners of the virtual dogs to grow them (think: Tamagotchis from the 90s) and eventually compete with them in different games. DOGAMI also has its own native marketplace, where fans can collect and trade to build their collection.
Dogami NFT
According to Max Stöckl, the launch went smoothly, with the initial NFT drop of 8,000 DOGAMI NFTs selling out while at the same time avoiding bots, ensuring the NFTs went to fans across the community. “The secondary market (for DOGAMI NFTs) has been incredible”, said Stöckl, “it’s around six times the original price right now for a bronze-level DOGAMI. It’s amazing”.
“Currently, we stand at about 2.5M XTZ in transaction volume across (NFT marketplaces) Objkt.com, Rarible.com, and our own marketplace.”
DOGAMI’s early success is in part due to the huge community interest in the project and the efforts the DOGAMI team took to engage with the community, including exclusive looks at the design direction of the each of the four levels of DOGAMI NFTs (bronze, silver, gold, and diamond), and sneak peeks of the game’s design, which is due to launch later in 2022. Stöckl said the motivations for fans buying into the project are almost as varied as the DOGAMIs themselves. “Some just like the fact that the crypto price and the NFT price is so stable. Others are quite happy about the design. Others are here because they want to have a virtual replica of their dogs, and others are just here for the gaming. It’s really this wonderful mixture of different interests coming together. However, the largest common denominator in our audience is the passion for dogs”
“Personally, I really like the vibe on the Discord; it’s usually positive and constructive.”
Building on Tezos
Stöckl was quick to point out that the decision by the team to base DOGAMI on the Tezos blockchain has been a factor in the project’s initial success. “We’re big fans of the technology, and I’m very impressed by the recent Ithaca update.
“Updating any software while it operates is tricky, so upgrading a running ‘operating system’ like a blockchain without any disruption feels like magic. The guys & girls at the core developer teams like Nomadic Labs have done an amazing job.”
“Both the core developer teams and also the Tezos Foundation have been amazingly supportive. We’d love to see even more grassroots projects in the Tezos ecosystem.”
No rest for the team in 2022
Far from resting on their collective laurels, the DOGAMI team have stacked the remainder of 2022 with a plethora of releases and updates to keep fans engaged. Fans can expect a second NFT drop, while the team is also planning a series of accessory drops with big-name sports and fashion brands. The team also aims to launch the ‘puppy’ phase of the DOGAMI gaming experience; like the Tamagotchis that are perhaps DOGAMI’s digital ancestors, each NFT puppy goes through a lifecycle. ‘Owners’ need to bond with their virtual companion to help them grow. Once launched, players will also be able to earn $DOGA tokens.
“Once the puppy phase is released, we’re going to work on the adult phase for the rest of the year”, said Stöckl, “then we’ll deliver that in due course”.
(Tagalog) Paano Naging International Success ang Virtual NFT Companions na DOGAMI
Bago natapos ang February 2022, inilunsad kasabay ng malakas na ingay ng mga avid fans sa Tezos community ang pinakamalaki at pinakaunang ‘Petaverse’ – ang DOGAMI. Sa panayam sa DOGAMI CEO na si Max Stöckl, ibinahagi niya sa atin kung paano nag-capitalize ang DOGAMI team sa early success nito, bakit Tezos ang kanilang pinili, at kung ano ang baon-baon nila sa natitirang mga buwan ng 2022 at sa susunod pang panahon.
Dogami NFT
Kahit sino man ang tanungin sa Tezos community tungkol sa isa sa mga pinaka-successful NFT drops sa nagdaang panahon, walang pag-aalinlangang mababanggit ang DOGAMI. Tinagurian ng DOGAMI ang sarili nito bilang pinakaunang ‘Petaverse’ sa mundo, isang mobile augmented reality (AR) game kung saan ang mga players ay pwedeng mag-alaga at magpalaki ng isang 3D dog NFT at mag-earn ng $DOGA tokens bilang parte ng kanilang paglalaro. Kada isang DOGAMI collectible ay makikipag-interact sa DOGAMI game, ia-allow nito ang mga owners ng mga virtual dog para palakihin sila (think: Tamagotchi noon 90s) at isabak sila sa iba’t ibang laro. May sarili ring native market place ang DOGAMI, kung saan pwedeng mangolekta at mag-trade ang mga fans upang bumuo ng sarili nilang collection.
Ayon kay Max Stöckl, naging maayos naman ang launch nito, na may initial NFT drop na 8,000 DOGAMI NFTs na ibinibenta habang iniiwasan ang mga bots na makabili, ito ay upang masigurado na ang mga fans ng community ang nakabili ng mga NFT. “Ang secondary market para sa DOGAMI NFTs ay masigla,” ani Stöckl, “nasa anim na beses na ang laki ng isang bronze-level DOGAMI kumpara sa original na presyo nito. Nakakamangha.”
“Sa kasalukuyan, nasa humigit kumulang 2.5M XTZ na ang transaction volume natin sa mga NFT marketplace, gaya ng Objkt.com, Rarible.com, at ng sarili nating marketplace.”
Nangyari ang early success ng DOGAMI dahil sa malaking interest ng community sa projects na ito at sa effort ng DOGAMI team upang ma-engage ito sa community, kabilang na ang exclusive looks sa design direction ng bawat level ng DOGAMI NFT (bronze, silver, gold, at diamond), at ang mga sneak peek ng design ng game, na nakatakdang i-launch bago matapos ang 2022. Dagdag ni Stöckl, na ang motivation ng mga fans sa pagtangkilik sa project ay kapantay na mismo ng mga DOGAMI. “Nagustuhan ng iba ‘yung pagiging stable ng presyo ng crypto at NFT nito. ‘Yung iba ay masaya sa design. Habang ‘yung iba ay nandito dahil gusto nilang magkaroon ng virtual replica ang kanilang mga aso, at ‘yung iba naman ay nandito para sa gaming. Ito ay isang magandang combination ng iba’t ibang interest na nagsama-sama. Ngunit ang largest common denominator ng aming audience ay ang passion para sa mga aso.”
“Personally, gusto ko ‘yung vibe sa Discord; napaka-positibo at constructive.”
Pag-build sa Tezos
Magaan na sinabi ni Stöckl na ang desisyon ng team na ilagay ang DOGAMI sa Tezos blockchain ay isang factor sa initial success ng project. “Kami ay mga malalaking fan ng technology, at ako ay sobrang impressed sa katatapos lang na Ithaca update.”
“Ang pag-update ng kahit na anong software habang nag-o-operate ay tricky, kaya ang pag-upgrade ng isang running ‘operating system’ gaya ng blockchain nang walang kahit anong disruption na nangyari ay isang magic. Ang mga tauhan sa core developer teams gaya ng Nomadic Labs ay gumawa ng isang amazing job.”
“Parehong ang mga core developer team pati na rin ang Tezos Foundation ay naging amazingly supportive. Masaya kaming makakakita pa ng mas maraming grassroot projects sa Tezos ecosystem.
Walang Kapahingahang Team Ngayong 2022
Matagal pa man mula sa pagpapahinga bunga ng kanilang pinaghirapan, ang team ng DOGAMI ay nag-stack na ng nag-uumapaw ng mga release at updates upang mapanatiling engaged ang kanilang mga fans hanggang matapos ang 2022. Makakapag-expect ang mga Fans ng ikalawang NFT drop, habang ang team ay nagpaplano rin ng series ng accessory drops ng malalaking sports at fashon brands. Target din ng team na i-launch ang puppy phase ng DOGAMI gaming experience; gaya ng sa Tamagotchi na digital ancestor ng DOGAMI, kada NFT puppy ay dadaan sa lifecycle. Kailangang makipag-bond ng mga owners sa kanilang virtual companion upang lumaki. At kapag nai-launch na ito, kikita rin ang mga manlalaro ng $DOGA tokens.
“Kapag naumpisahan nang i-release ang puppy phase, tatrabahuhin naman namin ang adult phase sa nalalabing buwan ng taon,” ani Stöckl, “at ilalabas naminiyan in due course.”
This article is published in collaboration with TZ APAC: Dogami NFT Project an International Success – TZ APAC
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