- Crypto points are the points rewarded by projects to users who will complete tasks, such as following their social media accounts and using the features.
- There are two ways crypto points are set; the first one is the amount of crypto that users will receive depending on how many points they collected, and the second one is through leaderboards, where those with higher ranks will receive bigger rewards than those will lower ranks.
- Through points programs, web3 projects are assured that they will gain followers and potentially increase their platform’s activities while also assuring users to receive rewards because of their participation.
Have you ever followed a crypto firm’s Twitter account to earn some points, and in exchange, those points can be converted to a certain number of cryptocurrencies?
It is among their new strategies today—gamification.
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Gamification: An Overview
Gamification is one of the ways for web3 projects, blockchain firms, DeFi protocols, and even crypto-focused centralized entities to attract more users and increase their platform engagements.
It is because, in gamification, they are allowing their users to obtain points, which can be converted to rewards—either in the form of crypto, NFT, discounts, free fees, or more platform-related perks, by doing tasks. This method is also known as crypto points.
Crypto Points: A Game Changer?
To be able to earn crypto points, users most commonly:
- Follow the social media accounts of the project.
- Use referral codes to onboard more users.
- Use the products and services of the platform, including, but not limited to:
- bridging assets
- swapping tokens
- executing a trade
- buying crypto or NFT
- Hold a specific crypto or NFT in a specific amount of time.
- Join Twitter spaces and A.M.A. sessions of the project
- Join the project’s community on either Discord or Telegram.
- Actively liking and reposting Twitter posts about the project.
Through these tasks, web3 projects are assured that they will gain followers and potentially increase their platform’s activities while also assuring users to receive rewards because of their participation.
There are two ways crypto points are set; the first one is the amount of crypto that users will receive depending on how many points they collected, and the second one is through leaderboards, where those with higher ranks will receive bigger rewards than those will lower ranks.
There are also two common reasons for projects to host crypto points programs:
Most airdrops in today’s market cycle have adopted a points system. In fact, even if a project does not confirm an airdrop, the community already knows that an airdrop is coming if it has launched a points system.
As a refresher, airdrops are done by projects to introduce either their platform, their newly launched feature, or most commonly, their soon-to-launch native token.
This is the reason why a points system is for an airdrop program—because a points system urges and motivates users to be more active in engaging with tasks for a chance of bigger rewards.
The addition of points system makes today’s airdrop programs different from before. Because before, rewards and free crypto were given to just the early users. Today, even the newest users can have the chance to join the airdrop.
The most recent example of which is the MON Missions of web3 game Pixelmon. To be able to farm $MON tokens, users can do the following tasks:
- Linking a wallet (1000 pts)
- Following MON on X (2000 pts)
- Following Pixelmon on X (2000 pts)
- Following Giulio Xiloyannis on X (2000 pts)
- Adding a MON domain name on X (1000 pts)
Projects use crypto points for loyalty programs. In this way, projects can ensure that their community will stay using their platforms even if they are not hosting an airdrop.
Basically, crypto points for community building runs the same mechanism as a loyalty program traditional firms have.
Binance is one of the known crypto entities to have crypto points for the community. On the exchange’s rewards hub, users can earn points by completing tasks, joining campaigns, playing games, or completing point-based activities.
Crypto points can then be converted into Binance vouchers, gift cards, and even be donated to charities.
Providing Example: Wen X Crypto Points?
Theories are better learned by providing examples.
For instance, Company X wants to host a points program to airdrop its utility token, $X. But Company X also wants this points system to run forever.
The tasks to do to earn points are:
- Subscribe to the newsletter (500 points)
- Follow X on FB, IG, and X (250 points per social media account)
- Join X’s Discord and Telegram communities (300 points per community)
- Share publicly the weekly livestream (750 points)
- Read and react to the articles (1000 points per article)
- Answer the weekly survey (300 points)
- Secure a top fan badge on the FB Page (750 points)
- Get your question featured during the Company X livestream (1,500 points)
There will be four seasons per year, with one season running every three months. Results and winners will also be announced every quarter.
|Through Proportional Reward System
|Through Leaderboards System
|10,000 Points Above
|Rank 1 to Rank 10
|9,999 Points to 7,000 Points
|Rank 11 to Rank 50
|6,999 Points to 5,000 Points
|Rank 51 to Rank 100
|4,999 Points to 2,000 Points
|Rank 101 to Rank 1000
Let us say that Alice joined the X crypto points program and for the first quarter of 2025, she earned 12,450 points and is among the rank 10 on the leaderboard. This means that Alice will both earn 50 and 75 $BTPH tokens.
Meanwhile, Bob only acquired 1,500 points, but he made it to the rank 1000 of the leaderboard, he will still receive 25 $X.
This is how a points program works. Are you now ready to join more rewards activities and earn crypto points?
This article is published on BitPinas: Crypto Points 101: New Version of Airdrops?
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