In two Facebook posts published last April 22, local burger franchise Minute Burger teased its followers about non-fungible tokens (NFT) when it posted a photo of a monkey–which has an uncanny resemblance to Bored Ape Yacht Club NFT– wearing the brand’s server uniform.
“Please don’t screenshot,” the post captioned, a sarcastic remark addressing the sentiment of non-believers of NFTs—they believe buying JPG and JPEG are useless when you can just screenshot or save the picture.
Accordingly, the statement garnered several funny reactions from the netizens:
After four hours, Minute Burger posted another photo and this time their ape was in OpenSea, the leading NFT marketplace to date.
However, upon checking through the marketplace website, Mint Burger— that is directly under the brand— is nowhere to be found. There are NFTs minted and up for sale, with the exact same ape posted by the page, from various users.
On the other hand, Bored Ape Yacht Club, which inspired Mint Burger’s marketing stint, is a legitimate NFT project that is one of the leading and most desired pieces in the market. As of writing, BAYC is on the third spot for the top collections in OpenSea with a floor price of 142.069 ETH (P21,042,070) and a trading volume of 513,000 ETH (P75,981,262,650).
“BAYC is a collection of 10,000 unique Bored Ape NFTs—unique digital collectibles living on the Ethereum blockchain. Your Bored Ape doubles as your Yacht Club membership card, and grants access to members-only benefits, the first of which is access to THE BATHROOM, a collaborative graffiti board. Future areas and perks can be unlocked by the community through roadmap activation,” stated the collections profile description in OpenSea.
What’s unique in BAYC as an NFT is that the owners of the apes hold the commercial rights of their NFTs. This means they can do anything to their NFTs— even monetizing it.
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This article is published on BitPinas: Minute Burger NFT Wen? Burger Company Uses NFT in Marketing
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