As 2023 reaches its midpoint, we pause to reflect on the eventful developments within #CryptoPH. The industry, rebounding stronger from 2022 and witnessing a fading bear market, has had a dynamic first half.
Today, we bring you an exclusive mid-year review from web3 communications firm — Blockceler8 by Uniquecorn Strategies. Through Dean Bernales, Founder and CEO of Blockceler8, the company shared insightful details about their significant wins, challenges, and future plans.
Blockceler8 Mid-Year Review: Key Wins in 2023
What key partnerships, product launches, or strategic decisions would you consider as your organization’s significant wins in the first half of 2023?
We at Blockceler8, the Web3 PR division of PR agency, Uniquecorn Strategies, have achieved significant accomplishments which underscore the immense strides we’ve made in the first of 2023.
First would be the groundbreaking launch of “New Horizons,” the debut digital art collection of Mintoo marketplace in collaboration with the homegrown crypto exchange Philippine Digital Asset Exchange (PDAX). This showcased the immense potential of NFTs in the Philippine market.
We’ve had the pleasure of promoting the country’s first-ever Bitcoin Island Retreat, co-organized by Pouch.ph and Coins.ph, which brought together venture capitals, bitcoin experts, and industry leaders to the emerging Bitcoin hub Boracay. This event proved instrumental in raising awareness about Bitcoin and blockchain technology throughout the Philippines, leaving a lasting impact on attendees and industry professionals alike.
Our commitment to helping propel blockchain forward through targeted communication strategies and collaborative initiatives has been bolstered by our strategic partnerships with industry trailblazers such as the Blockchain Council of the Philippines, Philippine Blockchain Week, and Bitskwela. In addition, we proudly continue our synergy with Tetrix, Archipelago Labs, Moneybees, Ophir and Bitget.
Addressing Challenges: Blockceler8 Adaptive Strategies
What were the primary challenges your organization faced during the first half of 2023, and how did you address them?
Our main challenge is overcoming media skepticism towards crypto and blockchain. As a PR agency, it is important we tackle this challenge through a strategic approach.
To address their concerns, we focused on building trust and credibility by educating journalists about the industry and addressing their questions. Additionally, we launched thought leadership initiatives to position our clients as experts, emphasizing real-world impact of these projects to shift the narrative in our client’s favor.
Engaging with niche media outlets dedicated to crypto also played a crucial role in reaching their target audience. We provided valuable data and insights, collaborated with industry associations and events, and employed a comprehensive approach to secure broader brand awareness for our clients.
We believe that it is crucial for us to be at the forefront of promoting and educating the public and the media about blockchain’s potential and transformative impact across sectors. Our efforts go beyond traditional approaches as we aim to contribute to a comprehensive understanding of blockchain beyond mere investment, catalyzing a shift in perception towards its broader applications and industry revolutionization.
Improvements and Metrics: Comparing 2023 with Previous Years
Is there a specific metric that has significantly improved in the first half of 2023 compared to the previous year?
We achieved a remarkable 150% increase in client acquisition compared to the previous year. This growth is attributed to our strategic partnership with industry associations, which provided access to their members, events, and communication channels. Aligning with reputable associations established trust and credibility, attracting clients seeking reliable PR services.
Additionally, our agency’s success in generating a reach of over 3 billion for all clients significantly contributed to the improved client acquisition metric. By showcasing our ability to amplify messages and enhance visibility, we created compelling case studies and success stories. These demonstrated our expertise and track record, building trust and driving client acquisition numbers.
Future Trends and Technologies: Blockceler8 Future Outlook
Which emerging trends or technologies in the crypto space are you most excited about or planning to incorporate into your future strategies and why?
Having been working with fintech and blockchain startups, we are excited to see the technology’s potential to boost financial inclusion. We closely follow trends in decentralized finance (DeFi) and how they are reshaping traditional finance. We are also bullish about Central Bank Digital Currencies (CBDCs) and other blockchain projects that the government is pushing forward. Their recognition and engagement provide valuable opportunities to shape the narrative and foster a conducive environment for blockchain innovation.
Goals and Plans for the Second Half of 2023
What are your company’s primary goals and plans for the second half of 2023?
As the go-to PR partner of blockchain companies, our ultimate objective is to provide highly relevant and impactful communication approaches for our clients and partners, helping establish trust not only with regulators and policymakers but also with the broader industry.
Our audience and followers can anticipate us championing the transformative power of blockchain technology and driving significant collaborations like the Philippine Blockchain Week in September. By leveraging our PR expertise, we will continue to facilitate meaningful dialogue, educate stakeholders, and contribute to the shaping of the industry’s future.
For Further Reading
This article is published on BitPinas: Blockceler8 Mid-Year 2023: Highlights and Outlook
Disclaimer: BitPinas articles and its external content are not financial advice. The team serves to deliver independent, unbiased news to provide information for Philippine-crypto and beyond.