Editing by Nathaniel Cajuday
NMIXX, a girl group from entertainment giant JYP (the home of big Kpop Stars Twice, Stray Kidz, and Itzy), has recently held an exclusive comeback showcase at the launch of the new non-fungible token (NFT) platform NOW.Drops.
An NFT airdrop event was held on the newly launched platform where crystals, the platform currency, were provided through a lottery that lets users hold NMIXX’s NFTs for free. The airdrop started last September 19th and will last until the 28th.
“Now Drops is a service that opens new possibilities in the NFT market based on NOW’s original content production power and Line Next’s technology. It will give them a new experience,” stated Jinhwan Gong, NOW.Drops Senior Service Leader.
What is NOW.Drops?
The platform is launched by South Korean internet giant Naver Corp. and online platform LINE which aims to help K-pop fans to create personalized NFTs.
It allows users to mint NFTs of their favorite acts where they can crop out of the exclusive content through Naver’s live audio and video streaming service that features South Korean artists.
To access NOW.Drops, users can log in through LINE’s e-wallet DOSI.
To mint and save the personalized clips, users must purchase “crystals”. Crystals can also be used to purchase other NFTs on the platform.
KPOP in the Metaverse
Hybe, the company behind BTS, launched new pop acts and announced that it is investing in NFTs last year as it partnered with South Korea’s top cryptocurrency exchange operator Dunamu to establish a joint venture to explore the NFT market. (Read more: BTS NFTs Coming Soon Thanks to Agency Collab with Korean Crypto Exchange)
Meanwhile, SM Brand Marketing (SMBM), a subsidiary of SM Entertainment, the handler of K-Pop groups EXO, NCT, and Red Velvet, also signed a Memorandum of Understanding (MoU) to form a strategic partnership with the blockchain ecosystem and cryptocurrency infrastructure provider Binance. (Read more: Binance Partners with KPOP SM Entertainment Subsidiary to Establish Play-to-Create Ecosystem)
Also, BlackPink’s mother company YG Entertainment had a partnership with Binance to help the entertainment company in its venture into the NFT space. (Read more: YG Entertainment Partners with Binance to Venture in NFTs)
This article is published on BitPinas: Kpop Girl Group NMIXX Holds Showcase on Newly Launched NFT Platform
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