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The Miss Universe Coin Debacle—A Lesson in Due Diligence and Transparency

Photo for the Article - The Miss Universe Coin Debacle—A Lesson in Due Diligence and Transparency

By Henry James Banayat, Executive Managing Director, Bitshares Labs Inc. (BLINC)

The recent controversy surrounding the “Miss Universe Coin,” presented during the Philippine Blockchain Week, has sent shockwaves through the crypto community.

Anne Jakrajutatip, Founder & CEO of JKN GLOBAL GROUP PUBLIC LIMITED, which owns the Miss Universe Organization, has announced that they “will pursue all legal actions” against the coin’s organizers.

This incident serves as a stark reminder of the importance of due diligence and transparency in the rapidly evolving crypto landscape.

Photo for the Article - The Miss Universe Coin Debacle—A Lesson in Due Diligence and Transparency

Henry James Banayat is the Executive Managing Director of Bitshares Labs Inc. (BLINC), a company that specializes in web development and blockchain solutions. While Henry engages in crypto trading, his primary expertise lies in IT education, backed by extensive experience in various business fields. Under his leadership, BLINC has emerged as a notable player in the Web3 arena, with a focus on regulatory compliance and community engagement.

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The Importance of Official Partnerships

In an industry that thrives on innovation, the allure of creating something groundbreaking often overshadows the necessity for official partnerships and endorsements. The Miss Universe Coin’s lack of an official nod from the Miss Universe Organization is not just a red flag—it’s a glaring omission that questions the very legitimacy of the project.

Regulatory Implications

Operating in the gray area of unofficial endorsements is a risky venture that can attract unwanted regulatory attention. The crypto industry is already under scrutiny from various regulatory bodies, and incidents like these only serve to tighten the noose.

Legal actions, as announced by the Miss Universe Organization, could set a precedent that impacts the entire crypto ecosystem.

Erosion of Investor Trust

Trust is the cornerstone of any investment, more so in the crypto industry, which is often viewed as the frontier of financial innovation.

The lack of transparency in the Miss Universe Coin project could lead to an erosion of investor trust, not just in this particular coin but in similar projects that lack official endorsements.

The Ripple Effect on Innovation

While the crypto industry is a hotbed for innovation, it’s incidents like these that could make organizations more cautious about diving into the crypto pool. The reluctance to innovate due to fear of legal repercussions could slow down the rate of advancement in this sector, which would be a loss for all involved.

The Miss Universe Coin situation serves as a cautionary tale for both investors and project organizers. Due diligence and transparency are not optional; they are mandatory for the sustained growth and legitimacy of the crypto industry. As we navigate this exciting yet complex landscape, let us take this incident as a lesson to strive for higher standards of integrity and openness.

This op-ed is submitted to BitPinas: The Miss Universe Coin Debacle—A Lesson in Due Diligence and Transparency


  • Before investing in any cryptocurrency, it is essential that you carry out your own due diligence and seek appropriate professional advice about your specific position before making any financial decisions.
  • BitPinas provides content for informational purposes only and does not constitute investment advice. Your actions are solely your own responsibility. This website is not responsible for any losses you may incur, nor will it claim attribution for your gains.

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