Gaming Firm Ubisoft in ‘Research Mode’, Slows Down on NFTs and Blockchain

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Editing by Nathaniel Cajuday

Yves Guillemot, the chief executive officer (CEO) of the gaming giant Ubisoft, stated in an interview that the company is “still in research mode” as he talked about the video game firm’s adoption of blockchain technology. The initiative seems to be a nod to the firm’s action to step back into digital assets.

According to the Ubisoft Head, the game developer is still exploring numerous new technologies such as cloud computing and Web3. But he still assured that the firm is still “testing ground” to see if these new technologies “really answer the players’ needs.” 

“We are very much on cloud, on the new generation of voxels, and we’re looking at all the Web3 capabilities. We tested a few things recently that are giving us more information on how it can be used and what we should do in the universe of video games,” Guillemot said.

Moreover, he added that Ubisoft is an early adopter of new technologies, like VR and blockchain, because, “from a tactical standpoint, there’s relatively little competition at present, and people are interested in trying new things.”

“Exploring doesn’t mean launching… This industry is evolving quickly, and it’s very cautious about the impact it will have. Like so many things, at the beginning, it’s not as good as it could be, but like other new technologies, they will find the right way,” Guillemot explained.

This comes months after the launch of the Ubisoft Quartz platform in December. Quartz is a platform for its in-game non-fungible tokens (NFT) items. The platform was supposed to be the first step in the video game firm’s aim to develop a true metaverse built on the blockchain. (Read more: Ubisoft Launches Tezos-powered NFT Platform)

In November last year, Ubisoft formally announced its intention to develop play-to-earn, NFT, and blockchain games. (Read more: Ubisoft Plans to Develop Play-To-Earn, Blockchain And NFT Games)

Recently, crypto exchange Bybit ventured into the gaming world of web3 through its gaming platform Yeeha Games which aims to bridge the gap between traditional gaming and GameFi. (Read more: Bybit Announces Web3 Entry of GameFi Platform Yeeha Game)

Korean gaming company Gravity also dived into web3 gaming after it collaborated withThe Sandbox, a virtual world developer, to bring the popular MMORPG game Ragnarok into the metaverse. (Read more: Ragnarok Developer Taps The Sandbox to Bring the Game into the Metaverse)

Krafton, the developer of the popular video game PlayerUnknown’s Battlegrounds (PUBG), also ventured into crypto by partnering with blockchain startup Solana Labs. (Read more: PUBG Developer Partners With Solana Labs To Launch Blockchain Games)

However, while others are going into the web3 space, Minecraft announced that they are banning Blockchain technologies and NFT into their platform. (Read more: Minecraft Bans NFT and Blockchain)

On the other hand, web3 company Polium received backlash after releasing the “world’s first multi-chain console for web3 gaming” via its Polium One due to the “ambitious” vision that the bashers are pointing out. (Read more: Online Game Publications Cringe on Upcoming Web3 Console)

Accordingly, the sequel to the popular role-playing game (RPG) Ni No Kuni, “Ni no Kuni: Cross Worlds,” was also not favored by its fans when the game tried to venture into NFTs and included play-to-earn mechanics in its gameplay. (Read more: Ni No Kuni NFT and Crypto Features Enrage Fans)

This article is published on BitPinas: Gaming Firm Ubisoft  in ‘Research Mode’, Slows Down on NFTs and Blockchain

Disclaimer: BitPinas articles and its external content are not financial advice. The team serves to deliver independent, unbiased news to provide information for Philippine-crypto and beyond.

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