In this world where almost everything has its own digital version, businesses, content creators, and tech firms are leveraging the power of digital marketing to connect with a wider audience, build brand awareness, drive website traffic, generate leads, and earn more.
And with the widespread use of the internet and the increasing adoption of mobile devices, using artificial intelligence (AI) tools in digital marketing has become an essential strategy for businesses of all sizes and industries. In fact, Statistica reported that the AI market is expected to generate about $500 billion this year.
In this article, let us explore the six available AI tools that are designed to help us improve our digital marketing strategies.
Copy.ai: Generate Content
Developed in 2020, Copy.ai is an AI-powered platform that assists users in generating content for various purposes. It offers tools and capabilities for creating engaging copy, brainstorming ideas, developing blog posts, crafting social media captions, composing ad copy, and more.
It utilizes natural language processing and machine learning algorithms to generate human-like text based on the input or prompts provided by the user. It has also gained popularity for its ability to save time and provide creative assistance to individuals and businesses in their content creation processes.
Copy.ai offers free features, but there is also a paid subscription option, which gives access to advanced features, additional tools, and greater usage limits.
Tweet Hunter: Master Twitter Engagement
Tweet Hunter is a tool designed exclusively for Twitter, designed to help users attract more followers and monetize their audiences on the platform.
Some of its features include scheduling tweets and threads, sending auto DMs to people when they interact with the user’s tweets, retweets, evergreen content, and auto plug. It also creates tweets based on existing ideas.
Tweet Hunter is a paid tool, but it also offers a free trial.
Jasper: Streamline Content
Jasper is an AI copywriter and content generator for teams. It allows its users to select their brand’s tone of voice, and it will work for them. On its website, Jasper claims to help its users reduce the time spent doing their paperwork by 80%, increase content downloads by 40%, and provide a 3.5x return on investment.
Some of its features include over fifty content templates and brainstorming tools. It can even help its users generate original content, spark new ideas, ensure consistency throughout the content, and improve its quality.
Jasper is a paid toolm but it also offers a seven-day free trial.
Hotpot Tools is a website for graphic design, image editing, and writing. Its services include AI copywriting, background removal, object removal, picture colorization, photo restoration, image upscaling, art personalization, app localization, and more.
Some of its features include “AI Art Generator,” which turns imagination into art; “AI Headshot Generator,” which reimagines the user with AI; “AI Game Tools,” which helps users create and market games with AI; and “AI Object Remover,” which removes people and objects from the foreground of images in seconds.
Hotpot Tools is a paid tool.
Kapwing is an online video editing platform that offers a wide range of tools and features to help users create and edit videos with just a few prompts. One of its features is the “AI Video Generator,” which instantly creates videos from text prompts using AI.
It is a non-linear editor, meaning that video clips can be rearranged, appended, trimmed, and much more on a single timeline. Within Kapwing, creators can splice and combine video clips, trim and cut inline, add transitions, overlay text, and images, generate subtitles, and upload music.
Kapwing is free to get started and offers users in workspaces on the Free Plan access. For users who want additional features, Kapwing does offer a paid plan called “Pro workspace,” which let users to export longer, larger, and 4K quality projects
Synthesia is an AI video generation platform that allows its users to create videos in 15 minutes, turn text into speech in over 120 languages, and choose from over 150+ ethnically diverse stock AI Avatars. Some of its notable features include text-to-speech, custom AI avatars, micro gestures, and voice cloning.
Synthesia offers plans starting at $30/month.
The integration of AI in digital marketing has revolutionized the way businesses connect with their target audience, optimize campaigns, and drive results.
However, it’s important to remember that while AI is a powerful tool, human creativity, strategy, and expertise remain essential to maximizing its capabilities.
By harnessing the power of AI tools in digital marketing, businesses and content creators can enhance their marketing efforts, connect with their audience in more meaningful ways, and ultimately achieve their goals in the dynamic and ever-evolving digital landscape.
What features of the AI tools discussed above are you most attracted to?
This article is published on BitPinas: Optimizing Digital Marketing Strategies with 6 Top AI Tools
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