Zentry, Formerly GuildFi, Launches Superlayer to Unify Web3 and Web2 Gaming Platforms

Web3 gaming guild Zentry, formerly known as GuildFi, unveils its latest initiative to unify players across diverse platforms via its Superlayer.

The goal is to establish a universal platform that connects all games, merging loyalty systems and activities across platforms to create a unified Play Economy.

Gaming Superlayer

The Superlayer integrates loyalty systems, gamer identities, and cross-world activities from numerous games and platforms, offering a unified overlay experience.

“Imagine a game of games: one profile, expansive rewards, multiversal IPs and vast gaming activities… We’re reshaping how gamers are recognized and rewarded by enabling how a player’s gaming activities benefit their real-world self, and their real-world actions to boost their digital self. This will usher in a fundamental shift in the gaming industry where profits will flow from corporations to players.”

Jarindr Thitadilaka, Founder & CEO, Zentry

In addition, over the coming months, Zentry will debut its flagship product and forge strategic alliances with key players in both web2 and web3 gaming ecosystems.

How does it work?

According to the media release, beyond connecting web3 and web2 games, social media, and real-life activities to forge a global gaming community, the technology itself is noted to introduce a new meta-game experience.

In the guild’s blog, it was highlighted that Zentry aims to transcend traditional DAOs to create a dynamic and evolving gaming universe through the Superlayer. The ecosystem consists of four integrated cores: blockchain infrastructure connecting web2 and web3 data, targeted consumer apps, a rich multiversal IP world, and a substantial treasury for growth and incentives.

Through this, users can create a dynamic avatar profile that grows in status and wealth as they play across different ecosystems. Whether playing mobile games, live-streaming on Twitch, or visiting a coffee shop, users earn rewards like social level-ups, tokens, digital collectibles, badges, and new opportunities.

Further, Zentry aims to revolutionize global attention and earnings with web3 and cryptocurrency. It seeks to play a central role in the Play Economy by integrating player networks, AI, and web3 technology.

GuilFi rebrand

Recently, GuildFi secured $140 million in U.S. dollars in funding from Binance Labs, Coinbase Ventures, Animoca, Pantera Capital, Hashed and other investors and has strategically rebranded as  Zentry.

As part of its rebranding and relaunch, GuildFi introduces a token conversion program, enabling holders of the original GuildFi token ($GF) to exchange it for the new Zentry token ($ZENT) at a 1-for-10 ratio, thereby further integrating the community into the Zentry ecosystem.

The firm noted that it is backed by a treasury exceeding $100 million in U.S. dollars, as well as investments and partnerships with leading web3 entities like Shrapnel, Memeland, Xai, Ronin, Sipher, and others. Zentry is positioned to emerge as the preeminent player network and distributor in gaming, entertainment, and lifestyle.

This article is published on BitPinas: Zentry, Formerly GuildFi, Launches Superlayer to Unify Web3 and Web2 Gaming Platforms

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