- BlockchainSpace’s YEY platform partners with Smart Communications for FIBA World Cup 2023.
- YEY claims to enable creators, games, and brands to reward fans innovatively using Polygon-based custodial wallets.
- The collaboration offers attendees exclusive Shiny NFTs for raffles, aligning with YEY’s aim to expand web3 adoption, with Smart deploying branded NFTs for the first time.
YEY, the new platform of web3 community enabler BlockchainSpace (BSPC), is set to power telecommunications provider Smart Communications’ project for the upcoming FIBA World Cup 2023, which will take place in the Philippines, Japan, and Indonesia.
The platform will issue commemorative Shiny non-fungible tokens (NFTs) to attendees in order to commemorate their attendance. Each Shiny obtained qualifies as one raffle entry for both minor and major prizes.
What is YEY?
In a statement, BSPC described YEY as an “experience platform“ that allows creators, games, and brands to reward their fans with exclusive rewards in “new and exciting ways.”
It features a custodial wallet built on Polygon and is currently in an exclusive alpha phase, but the developers have already expressed plans to open it up to the public blockchain in the future.
It is also expected to provide a web3-enabled toolkit that facilitates community engagement, including the ability to create custom rewards programs, track community engagement, and gamify the rewards experience.
“YEY is the next step in BlockchainSpace’s efforts of expanding the reach and promise of web3 for all communities whether it be Games, Creators, and apparently even Sports (maybe even Music?). YEY is the fulcrum of our positioning in the intersection of Technology, Community, and Entertainment,” said BSPC.
Role of YEY in FIBA 2023
The platform’s recent collaboration with Smart serves as its debut campaign. During the FIBA World Cup 2023, YEY will only be available to Smart users—both prepaid and postpaid subscribers.
In this collaboration, YEY will provide Shiny NFTs to on-site attendees of the FIBA World Cup 2023 in the country, which will be held simultaneously at the Philippine Arena, Araneta Coliseum, and Mall of Asia Arena from August 25 to September 2, 2023.
“As far as we know this is the first time that Smart is deploying a branded NFT collection, and it’s happening through us at BlockchainSpace. And for this collaboration to debut during the biggest sporting event of the year in the world is just an incredible honor,” Aspen Sañez, BSPC’s global head of marketing, told BitPinas.
He highlighted that the campaign is a collaborative effort with Smart that “definitely pushes the envelope of how web3 can empower communities of all kinds.”
The NFTs will then allow the attendees to participate in a raffle that gives away Smart X Gilas call cards and smart swag, exclusive Gilas NFTs and art prints, and a FIBA World Cup Finals stage phase pass.
Last May, BlockchainSpace and Smart Communications inked a partnership to link communities and delve into web3 solutions by launching the Creator Circle initiative. The circle was meant to aid content creators in embracing web3 technology, building audience bonds, and integrating blockchain solutions.
How to Join
To be qualified, users must be Smart Postpaid or Prepaid, TNT, or Smart Bro subscribers with mobile data turned on using the Smart mobile network. (See https://www.yey.tech/smart)
Next, users must scan the QR code on the YEY platform. The QR code can be found at the Smart booths located in the following venues starting at 4 p.m. to 10 p.m.:
- Philippine Arena: August 25, 2023
- Araneta Coliseum: August 25 to September 1
- MOA Arena: August 26 to September 1
After scanning the QR code, users are required to sign up for the personal information needed, most probably their name and mobile number, and read and agree to the Terms and Conditions and Data Privacy Consent Policy of the platform.
Once done, users will automatically receive Shiny NFTs. Take note that each QR code is valid for a single day only.
The Shiny NFTs received after registration are specific to that day, with a total of eight different NFTs available, one for each day of the campaign.
Since one Shiny NFT equates to one raffle entry, users can gather up to eight raffle entries for minor and major prizes.
One of the major prizes is a Finals Ultimate Fan Pass, which will be distributed by Smart representatives at the SM Mall of Asia Arena in Pasay City on September 5, 2023.
For other rewards, winners may visit the Smart Store at the SM Mall of Asia, Pasay City.
This article is published on BitPinas: Smart, Fiba, Utilize BSpace’ Yey App for Gilas NFTs & Art Prints
Disclaimer: BitPinas articles and its external content are not financial advice. The team serves to deliver independent, unbiased news to provide information for Philippine-crypto and beyond.