As American author and speaker John C. Maxwell once said, “Change is inevitable, growth is optional.” With the progress of technology, traditional companies are starting to build their business into the Metaverse or Web 3.0. Just as when television was invented, businesses started airing their commercials to promote their products and services. While the internet was new, companies slowly incorporated the Web 2.0 platform to extend their market worldwide. The same is happening with Web 3.0—there are companies all over the planet that are incorporating the Metaverse into their business platforms.
In this article, companies are categorized into Social Media, Gaming Industry, Computer Technology, E-Commerce, and Virtual Reality.
Table of Contents.
Meta’s mission is to “give people the power to build community and bring the world closer together.” Facebook announced, in the last quarter of 2021, their rebranding into Meta Platforms Inc. (styled “Meta”) to set the social media giant to enter the Metaverse. The company’s plan is to let their consumers enter augmented reality using virtual goggles and portals with assistance from artificial intelligence (AI). Where they can connect with their friends and interact with them in the Metaverse using their own services.
The old Snapchat once used filters to change your environment and facial expression. Now, the company created a lens to create an avatar that resembles its users. The company is developing its own Metaverse through 3D Bimojis, where the user can change their clothes and expressions in the Metaverse, like with the Tweet Snapchat posted showing their partnership with Converse.
Epic Games, developers of Fornite and Unreal Engine, is also investing $1 billion for the development of the Metaverse. This move was made by the company to help game developers explore the vast Metaverse, opening opportunities for gamers and crypto-enthusiasts alike. Several companies like Sony will partner with Epic Games. This article written by them, discusses their long-term plans in detail.
Roblox Corporation is known for their pixelated game that is taking the young generation of gamers by storm. Due to the very community-driven gameplay Roblox features, it is unsurprising a mass amount of young players are attracted to the game. The company is looking forward to developing a Metaverse environment where anyone can interact with each other. In fact, they hosted an event for Lil NasX Concert.
Unity Software is known for cinematics, software, and gaming technology. Unity is investing in helping develop the Metaverse by creating a real-time 3D software development platform with access to augmented reality or extended reality, helping out businesses to develop their 2D, 3D, and virtual reality.
Apple is a well-known computer and gadget company that has created the Head-Mounted System (HMD) virtual meetings apps which incorporate physical hand and arm movements to be present and interact in virtual meetings.
Google is looking forward to seeing users engage with augmented reality (AR). The company has invested $39.5 million in a private equity fund for all metaverse projects they will partner with. In an article from Taiwan News, Foxconn is one of the companies that will partner with Google to create software and hardware products to create AR. For more information on Google’s AR technology, see link.
NVIDIA is known for developing graphic cards for computers and has been used for mining cryptocurrencies. NVIDIA has also entered the Metaverse by creating a virtual reality for industrial related activities. It has an initiative to distribute free copies of a program built for developing Metaverse-ready assets known as Omniverse.
Microsoft is known as one of the giants for creating computer operating systems and their gaming console, XBox. They are now updating their AltspaceVR to make Metaverse Technology a much safer place for its users and players.
Adidas has partnered with Bored Ape Yacht Club. Holders of their NFTs can virtually wear their merchandise and will receive the same merchandise in real life. The NFTs are already sold out and currently being enjoyed by the holders.
Sandbox has also shown that Adidas has entered the Metaverse by placing their logo into the Sandbox land plot.
Amazon is a popular tech company that is silently hiring a senior product manager who needs to own the delivery of cloud-based Metaverse services in its gaming tech division.
This posting is seen on LinkedIn and the salary range is from $130,000 to $160,000 a year. The Lumberyard team is looking for a product leader to own, define and drive vision in several related areas, including cloud services, game engines, simulations, rendering and more.
Seven million people have gone to Roblox to visit Nikeland, the metaverse land of Nike where people can purchase their merchandise such as their shoes. These shoes can also be used in games in the metaverse.
Decentraland is overseen by a non-profit organization, Decentraland Foundation. It is a virtual platform where users can buy land and real estates to lease it for people who would use their land to host events virtually and purchase NFT pieces from branded products and even let them wear them virtually in the Metaverse.
This article is published on BItPinas: Global Companies Building in the Metaverse
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