As 2023 reaches its midpoint, we pause to reflect on the eventful developments within #CryptoPH. The industry, rebounding stronger from 2022 and witnessing a fading bear market, has had a dynamic first half.
Today, we bring you an exclusive mid-year review from Philippine NFT marketplace — Mintoo. Through Patrick Lao, Director of Minoo, the company shared insightful details about their significant wins, challenges, and future plans.
Mintoo Mid-Year Review: Key Wins in 2023
What key partnerships, product launches, or strategic decisions would you consider as your organization’s significant wins in the first half of 2023?
We at Mintoo are so proud of so many things. We came out of the gate running, with the launch of Mintoo Beta at the end of March of this year. From the Artist Series, which featured a diverse and extremely talented group of local artists, to Walang Katulad, an NFT Collection by Filipinas NFT, we are continually amazed at the breadth of talent found in our archipelago and make it part of our mission to empower these amazing artists.
Besides those, we also partnered with several notable individual artists, from Sevilovesart who debuted his first ever artwork from the Colorful World series, to the socially and environmentally attuned work of Gio Karlo which his masterful work, The Price of Neglect.
Aside from making an impact in the art scene, the Mintoo team is proud to have showcased the widening use of NFTs or Digital Collectibles, through our strategic partnership with Newport World Resorts (formerly known as Resorts World Manila) in selling special-edition Ang Huling El Bimbo Musical Digital Collectibles that simultaneously act as tickets to the Musical itself.
We are also happy to have launched and sold-out Tambay OG, which is our very own, very Filipino take on the “PFP” (profile picture) collection.
(Read more: Filipinas NFT Kicks Off Second Collection on Mintoo)
Addressing Challenges: Mintoo Adaptive Strategies
What were the primary challenges your organization faced during the first half of 2023, and how did you address them?
The main challenge that the Mintoo team faced was mostly an issue of focus.
Because we built the Mintoo platform to be a general-purpose piece of technology, the possibility-space was vast in terms of different projects, and yet the team faced reality-inducing constraints, such as the scarcity of time and attention. It helped that the Mintoo team is supported by a strong leadership team that is conscious about strategy.
Improvements and Metrics: Comparing 2023 with Previous Years
Is there a specific metric that has significantly improved in the first half of 2023 compared to the previous year?
We are very happy to share that Mintoo’s key metrics have substantially grown since our launch at the end of March of this year. The metrics that we monitor are mainly user count and trading activity.
Future Trends and Technologies: Mintoo Future Outlook
Which emerging trends or technologies in the crypto space are you most excited about or planning to incorporate into your future strategies and why?
The Mintoo team sits on this very exciting technology called NFTs.
We are excited about the new developments in this space, such as account abstraction, and are constantly reviewing these new technologies and how they can further provide Mintoo users with a smooth and enjoyable NFT-collection experience.
Goals and Plans for the Second Half of 2023
What are your company’s primary goals and plans for the second half of 2023?
Our users can expect many more exciting partnerships and NFT collections that showcase the wide range of use cases of NFTs, with a particular focus on real-world utility and accessibility. Stay tuned for the announcement of our upcoming projects!
For Further Reading
This article is published on BitPinas: Mintoo Mid-Year 2023: Highlights and Outlook
Disclaimer: BitPinas articles and its external content are not financial advice. The team serves to deliver independent, unbiased news to provide information for Philippine-crypto and beyond.