Google Creates Web3 Team to Capitalize on Crypto Popularity

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Since the rise in popularity of Web 3 and blockchain in 2020, several tech giants have been jumping in with the wave. Google, one of the largest web 2 entities, is set to join other brands and firms in venturing into the web 3 space.

Google’s cloud group has announced forming a new team specifically for building blockchain infrastructures such as services for developers running blockchain applications, crypto and other related projects.

“While the world is still early in its embrace of Web3, it is a market that is already demonstrating tremendous potential with many customers asking us to increase our support for Web3 and Crypto-related technologies,” –Amit Zavery, vice president at Google Cloud

He pointed out that the idea of forming the team is to “make the Google Cloud Platform the first choice for developers in the field.”

Zavery added that Google could create a system for making blockchain data easy for people to explore. He aims that the team would be able to simplify the process of building and running nodes that is essential for validating and recording transactions.

Last January, the firm already revealed plans for a Digital Assets Team with the same goals as this new team they are putting up. Google expressed that it was looking at ways for customers to make crypto payments while also taking advantage of the various other services it offered. 

As early as 2018, Google cloud began to independently manage crypto datasets for blockchains such as Bitcoin, Ethereum, and others. In May 2021, Polygon (MATIC) datasets were also added to its BigQuery service.

Before Google there are also other big companies that expressed their desire to enter and build in the metaverse, while others are already in the space such as streaming platform Spotify, which aims to enter through non-fungible tokens (NFTs)  

With the same approach, Meta-owned photo-sharing platform Instagram will also allow the display of NFTs in its application soon. “Similar functionality” will also be coming soon to Facebook, according to Meta CEO Mark Zuckerberg.

Coffee giant Starbucks also plans to launch a series of NFT collections later this year that will provide their holders access to exclusive content experiences and other benefits. (Read more: Starbucks NFT? Firm Prepares NFT Launch Around Coffee)

Aside from the above-mentioned entities, other social media firms, gaming companies, computer technology giants, and e-commerce institutions are already starting to build their business into the Metaverse. (Read more: Global Companies Building in the Metaverse)

This article is published on BitPinas: Google Creates Web3 Team to Capitalize on Crypto Popularity

Disclaimer: BitPinas articles and its external content are not financial advice. The team serves to deliver independent, unbiased news to provide information for Philippine-crypto and beyond.

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Shiela Bertillo

    BitPinas is the leading and most trusted blockchain and cryptocurrency news outlet that covers the Philippine blockchain and crypto scene. We are also writing general and international blockchain topics that are relevant to our audience.