Globe to Tap Axie Infinity and other NFT Publishers for Partnerships

Globe is set to partner with various game publishers, including Sky Mavis, the developers of Axie Infinity.

Photo for the Article - Globe to Tap Axie Infinity and other NFT Publishers for Partnerships

Globe Telecom, one of the leading telecommunication service providers in the Philippines, expressed their desire to propose partnerships with Sky Mavis, the developer of popular play-to-earn (P2E) game Axie Infinity, and other P2E publishers to “elevate gaming experience” in the country. This is confirmed by Nix Eniego, Sky Mavis Philippines Lead, to BitPInas.

In a blog post announcing the launch of their campaign “Game Well-Played,” which aims to “flex the good in gaming, ignite understanding and draw support for the gaming industry across the Philippines,” the firm noted how the gaming industry created a huge wave in the country. They pointed out that in the Philippines, 43 million gamers contributed to the rise of gaming locally and across Southeast Asia. 

“In the 2020 report that revealed this, it was reported that 74% of the Philippine online gaming population played on their mobile devices, 65% on PC games, while 45% played on the classic console games.) With gaming further gaining momentum as a hobby (and even occupation) for all, virtual gaming playgrounds have become a place to escape to—and this is something Globe is taking head-on this year.”


In line with this, Globe stated that it has taken its Go+ offers to new heights as it reintroduced its GoPLAY promo, which promises “more gaming apps and free in-game vouchers soon for a more leveled up gaming experience.” 

Photo for the Article - Globe to Tap Axie Infinity and other NFT Publishers for Partnerships

Initially, Globe users can only access promos for games such as Mobile Legends: Bang Bang (MLBB), PUBG Mobile, Call of Duty Mobile (CODM), League of Legends Wild Rift, Valorant, Legends of Runeterra, Genshin Impact and Pokemon Unite. With their aim to give elevated gaming experience they now include the involvement of professional leagues like Philippine Pro Gaming League (PPGL), and organizations like AcadArena and Blacklist International. Of course, the upcoming team-up of Globe with “play-to-earn enablers like Sky Mavis, the publishers of Axie Infinity.”

In a statement, Globe is teaming up with Sky Mavis to give players the opportunity to achieve financial independence while still having fun.

 “While there are many stereotypes and stigma around gaming, we believe that there is value to acquire in spending hours of training for a competition or simply getting lost in a new world while meeting new friends. In seemingly dire battlegrounds, strategic thinking and creativity can flourish.”

Rina Siongco, Head of the Get Entertained Tribe at Globe

Globe’s initiative to include play-to-earn games comes after the mass adoption of Axie Infinity in the middle of pandemic where several Filipinos earned their living after being jobless due to the spread of COVID-19. (Read more: Axie Infinity is the Most-Searched Game in the Philippines This 2021)


In fact, according to the latest survey by global fintech platform Finder, the Philippines ranked 4th with the highest non-fungible token (NFT) adoption globally; while one out of every four Filipino internet users have played P2E NFT games like Axie Infinity. (Read more: 1 in 4 Filipinos Are NFT Players, PH Ranks 4th highest in the World)


Accordingly, with the launch of Origin, the free-to-play version of Axie Infinity, the number of Filipinos playing the game is expected to increase. (Read more: How to Play Axie Infinity Origin – Beginner’s Guide)

Interested to know more about Play-to-earn games? Visit the BitPinas website.

This article is published on BitPinas: Globe to Tap Axie Infinity and other NFT Publishers for Partnerships

Disclaimer: BitPinas articles and its external content are not financial advice. The team serves to deliver independent, unbiased news to provide information for Philippine-crypto and beyond.

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